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Attentive

Enterprise SoftwareUSA
✂️ Markdown
Peak $6.92 BillionToday
~-87%
from peak
  1. 🦄
    Became a unicorn
    Sep 2020
  2. 📈
    Peak valuation
    $6.92 Billion ’21
  3. 💔
    Became a Unitard
    Jan 2026
  4. 💸
    Last valuation
    ~$899M
Current status
Private; secondary market implies ~$913M (Jun 2026)

How it happened

Attentive, founded in 2016, is a SMS-first software platform that aims to allow brands to reach customers via a personalized text message. The company seeks to help e-commerce and retail businesses strengthen relationships with their consumers in a new way. Last valued near $6.92B (Series E, 2021); on the secondary market its implied valuation slipped below the $1B unicorn line in Jan 2026, and now sits around $913M — roughly 87% below that peak.

Source: Forge Global marketplace (Jun 2026)