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Getir

Quick commerceTurkey
New to Unitard
βœ‚οΈ Markdown
PeakΒ $11.8 BillionToday
~-95%
from peak
  1. πŸ¦„
    Became a unicorn
    2021
  2. πŸ“ˆ
    Peak valuation
    $11.8 Billion ’22
  3. πŸ’”
    Became a Unitard
    2023
  4. πŸ’Έ
    Last valuation
    ~$590M
Current status
Fell from $11.8B to a $2.5B 2023 round, then a 2024 Mubadala emergency recap of its Turkey-only business at an implied valuation around $0.5B

The rise & fall

8 moments Β· 2015–2024

The key moments, with employee sentiment along the way.

2015
Founded in Istanbul
NazΔ±m Salur pitches groceries "in minutes" years before the rest of the world catches on.
TechCrunch
2021
Joins the unicorn club
The pandemic delivery boom sends Getir sprinting across Europe, backed by Mubadala, Sequoia and Tiger Global.
Sifted
Mar 2022
The peak: $11.8B$11.8B
One of the last great quick-commerce rounds lands near the very top of the market.
Sifted
2022
The instant-delivery bubble pops
Funding for ten-minute groceries dries up and a layoff wave sweeps through.
TechCrunch
Sep 2023
Falls out of the club$2.5B
A down round slashes the valuation from $11.8B to $2.5B.
Sifted
2024
Retreat to Turkey
Getir exits the US, UK, Germany and the Netherlands to focus on its home market.
AGBI
2024
Mubadala's emergency rescue$500M
A $250M recapitalization hands Mubadala majority control of the Turkey-only business, at an implied value around $0.5B.
GlobalSWF
From the inside Β· Glassdoor reviews, 2022–24
Glassdoor reviews caught the contraction early: employees described a 2022 layoff wave that pushed talented colleagues out and abrupt top-down decisions handed down without room for feedback, while couriers wrote of chaotic scheduling and delayed pay.

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Getir was the Turkish quick-commerce pioneer that promised grocery delivery in minutes and, at the height of the 2021-22 boom, expanded across Europe and the US to reach an $11.8B valuation backed by Mubadala, Sequoia and Tiger Global.

The instant-delivery bubble burst: a September 2023 round cut its valuation to $2.5B, and Getir retreated from the US, UK, Germany and the Netherlands to focus on Turkey, before a 2024 Mubadala recapitalization implied a value well below $1B.

Source: Sifted / GlobalSWF / AGBI (Turkish quick-commerce pioneer backed by Mubadala, Sequoia and Tiger Global; peaked at an $11.8B valuation in March 2022; a Sept 2023 round cut it to $2.5B; after exiting the US, UK, Germany and Netherlands, Mubadala led a $250M emergency recapitalization in 2024 taking majority control of the Turkey-only business, implying a valuation well under $1B)

Founder

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (20)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round Β· Crunchbase β†— Β· 2026-10-13 Β· Methodology Β· Leaderboard

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