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Good Glamm Group

Consumer/D2CIndia
New to Unitard
💀 Dead / Bankrupt
Peak $1.25 BillionToday
~-95%
from peak
  1. 🦄
    Became a unicorn
    2021
  2. 📈
    Peak valuation
    $1.25 Billion ’22
  3. 💔
    Became a Unitard
    2025
  4. 💸
    Last valuation
    Wiped out
🔥 Raised & burned
$352M
Total raised
$120K/day
Burned · 8.0y alive
Funding: Tracxn
Current status
Broke up via asset fire-sales 2025

The rise & fall

6 moments · 2017–2025

The key moments, with employee sentiment along the way.

2017
Founded as MyGlamm
A D2C beauty brand that would grow into a content-and-commerce conglomerate.
YourStory
2021
Joins the unicorn club on an acquisition spree
MyGlamm becomes Good Glamm Group, scooping up content and D2C brands (POPxo, ScoopWhoop) to build a beauty 'house of brands'.
YourStory
2022
The peak: $1.25B$1.25B
The roll-up strategy tops out with the conglomerate valued at ~$1.25B.
YourStory
2023–24
Cash burn meets integration trouble
The acquired brands never knit together, and the money to run them runs short — the group slides into severe distress.
YourStory
From the inside · Glassdoor reviews, 2023–25
Glassdoor reviewers chronicled the unraveling: repeated layoffs, frozen appraisals, and leadership announcing new acquisitions while struggling to fund the brands it owned. By 2025 salaries arrived late or not at all — and after the breakup, former staff said their final dues never came.
2025
Broken up in fire-sales — joins the Unitard Club 💔
The group is dismantled asset by asset at roughly 95% below its peak; $352M of funding gone in under a decade.
YourStory
$1.19Bof peak value erased · 8 years

💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.

How it happened

Good Glamm Group was an Indian beauty-and-content conglomerate assembled through acquisitions (MyGlamm and others), reaching a ~$1.25B valuation in 2022. Cash burn and integration problems led to severe distress, and the group was broken up through asset fire-sales in 2025, roughly 95% below its peak.

Source: YourStory

Where they went

  • Darpan Sanghvi
    founder & group CEO
    Founder at CoFounder Circle
    LinkedIn ↗

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

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