Good Glamm Group

Consumer/D2CIndia
πŸ’€ Dead / Bankrupt
PeakΒ $1.25 BillionToday
~-95%
from peak
  1. πŸ¦„
    Became a unicorn
    2021
  2. πŸ“ˆ
    Peak valuation
    $1.25 Billion ’22
  3. πŸ’”
    Became a Unitard
    2025
  4. πŸ’Έ
    Last valuation
    Wiped out
πŸ”₯ Raised & burned
$352M
Total raised
$120K/day
Burned Β· 8.0y alive
Funding: Tracxn
Current status
Broke up via asset fire-sales 2025

How it happened

Good Glamm Group was an Indian beauty-and-content conglomerate assembled through acquisitions (MyGlamm and others), reaching a ~$1.25B valuation in 2022. Cash burn and integration problems led to severe distress, and the group was broken up through asset fire-sales in 2025, roughly 95% below its peak. Employees chronicled the two-year unraveling on Glassdoor: successive layoff rounds β€” one veteran counted three β€” frozen appraisals and vanishing increments, and bafflement that leadership kept announcing acquisitions while struggling to fund the brands it already owned. By 2025 reviewers reported salaries arriving late or not at all, and after the breakup former staff were still posting that their final dues had never been paid.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—. See our methodology.

Source: YourStory

πŸ¦„