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LTK (rewardStyle)

Creator commerceUSA
✂️ Markdown
Peak $2 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    2021
  2. 📈
    Peak valuation
    $2 Billion ’21
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$1B
Current status
Fallen unicorn est.

How it happened

LTK, formerly rewardStyle, is a creator-commerce platform enabling influencers to monetize shopping recommendations, which raised a SoftBank-led round valuing it at about $2B in 2021. Subsequent third-party estimates (via PitchBook) marked it down to a fallen-unicorn level (~-50% from peak), reflecting the broader repricing of consumer and creator-economy startups.

Source: CNBC/PitchBook