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Misfits Market

FoodtechUSA
✂️ Markdown
Peak $2.67 BillionToday
~-89%
from peak
  1. 🦄
    Became a unicorn
    Apr 2021
  2. 📈
    Peak valuation
    $2.67 Billion ’23
  3. 💔
    Became a Unitard
    Jan 2025
  4. 💸
    Last valuation
    ~$294M
Current status
Private; secondary market implies ~$293M (Jun 2026)

How it happened

Misfits Market is a grocery service with a mission to deliver fresh organic produce, sustainably sourced pantry staples, and other grocery items straight to consumers' doors at up to 40 percent off grocery store prices. Last valued near $2.67B (Series C-2, 2023); on the secondary market its implied valuation slipped below the $1B unicorn line in Jan 2025, and now sits around $293M — roughly 89% below that peak.

Source: Forge Global marketplace (Jun 2026)