Outcome Health

Healthtech/advertisingUSA
New to Unitard
🀝 Acquired
PeakΒ $5 BillionToday
~-99%
from peak
  1. πŸ¦„
    Became a unicorn
    2017
  2. πŸ“ˆ
    Peak valuation
    $5 Billion ’17
  3. πŸ’”
    Became a Unitard
    Oct 2017
  4. πŸ’Έ
    Last valuation
    ~$50M
Current status
Fraud exposed; merged into PatientPoint (2021)

The rise & fall

6 moments Β· 2006–2023

The key moments.

2006
Founded in Chicago as ContextMedia
Rishi Shah and Shradha Agarwal put health-content screens in doctors' waiting rooms.
Wikipedia
2017
The peak: $500M at a $5B pre-money valuation$5B
Goldman Sachs, Alphabet's CapitalG and the Pritzker Group invest β€” the year it rebrands as Outcome Health.
Company release; TechCrunch
Oct 2017
Fraud exposed β€” falls out of the club
A Wall Street Journal investigation reports advertisers were misled with inflated data; investors sue in November and the founders give up control in a January settlement.
WSJ
2019
Founders charged
Federal prosecutors charge the founders and two executives over a scheme that used inflated metrics and misstated financials to raise roughly $1B from lenders and investors.
DOJ
2021
Merged into rival PatientPoint
A 2019 recapitalization puts the company under new owners; in 2021 it combines with its competitor under the PatientPoint name.
Non-prosecution agreement; PatientPoint release
Apr 2023
Founders convicted of fraud
A federal jury convicts Shah, Agarwal and former COO/CFO Brad Purdy; Shah gets 90 months in June 2024 and the 7th Circuit affirms in August 2026.
7th Cir. opinion; Chicago Tribune

The story

πŸŒ€ Unhinged #9

On September 26, 2017, Rishi Shah and Chicago Mayor Rahm Emanuel announced Outcome Tower, a 392,000-square-foot headquarters for Shah's company at 515 North State Street. "Outcome Health is doubling down on Chicago, and our new global headquarters gives us room to add 2,000 employees by 2022," Shah said in the company's release.

Sixteen days later The Wall Street Journal reported that some Outcome employees had provided inflated data on how well its ads performed and created documents that inaccurately verified that ads had run on certain doctors' screens, according to former employees and documents.

Shah founded the company in 2006 as ContextMedia, putting screens in doctors' offices and selling the advertising on them to drug companies; Shradha Agarwal joined in 2008. It grew from 20 people to more than 500, renamed itself Outcome Health in January 2017, and that May raised $500 million at a $5 billion pre-money valuation from investors including Goldman Sachs and Alphabet's CapitalG.

A federal appeals court later summarized the trial evidence. Outcome "told clients it had more screens than it did," under-delivered the ads while billing for full service, and hid the shortfalls, which the company called "deltas," by manipulating the data used in campaign performance studies. Misstated financial statements helped it secure $485 million in loans in 2016 and more than $487 million from equity investors in 2017.

From that money, Outcome paid a $225 million dividend to an entity controlled by Shah and Agarwal. In a 2019 non-prosecution agreement the company admitted overbilling clients by more than $6 million in 2015 and more than $25 million in 2016.

Investors sued in November 2017, and the founders settled in January 2018, giving up control. Shah, Agarwal and former chief operating and financial officer Brad Purdy were indicted in November 2019. On April 11, 2023, a jury convicted all three, Shah on 19 of 22 counts.

The fraud was "not a single mistake or out-of-character impulsive moment," Judge Thomas Durkin told Shah in June 2024, sentencing him to 90 months and ordering him to forfeit $55 million. "A lot of this I believe was driven by greed," he said. "To anyone who's listening, faking is fraud." The appeals court records Agarwal's sentence as one day plus three years of supervised release; the Chicago Tribune reported it as three years of confinement at a halfway house. Purdy got 27 months.

PatientPoint combined with Outcome in March 2021 on undisclosed terms. The appeals court affirmed Shah's and Agarwal's convictions on August 6, 2026. "Outcome still operates today," it noted, "rebranded as PatientPoint."

Sources for this story

How it happened

Outcome Health put pharma-advertising screens in doctors' offices and raised at a $5.5B valuation in 2017 from Goldman Sachs, Alphabet and the Pritzkers. Prosecutors showed it had overstated its screen count to advertisers and used misstated financials to raise roughly $1B from lenders and investors; founders Rishi Shah and Shradha Agarwal were convicted in 2023 and, after a 2019 recapitalization, the company combined with rival PatientPoint in 2021.

Source: 7th Circuit opinion (Aug 2026); non-prosecution agreement (Oct 2019); founders convicted Apr 2023, sentenced Jun 2024

Founders

  • Rishi Shah
    Co-founder & CEO
    Still there β€” Founder & ChairmanLinkedIn β†—
  • Shradha Agarwal
    co-founder & president
    Now Founder/ Managing Partner at JumpStart VenturesLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (6)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round Β· Crunchbase β†— Β· 2026-10-13 Β· Methodology Β· Leaderboard

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