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Thrasio

E-commerce aggregatorUSA
💀 Dead / Bankrupt
Peak $10 BillionToday
~-90%
from peak
  1. 🦄
    Became a unicorn
    2020
  2. 📈
    Peak valuation
    $10 Billion ’21
  3. 💔
    Became a Unitard
    2024
  4. 💸
    Last valuation
    ~$0
Current status
Chapter 11 (2024)

How it happened

Thrasio was a US e-commerce aggregator that bought and scaled third-party Amazon Marketplace brands, reaching a peak valuation of roughly $10B in 2021. As demand normalized post-pandemic and debt costs rose, the roll-up model faltered amid overpaid acquisitions and integration struggles. The company filed for Chapter 11 bankruptcy in 2024, restructuring its debt and wiping out most of its prior valuation.

Source: Crunchbase