Funding: The Investor / Korea Times / Money Today: KRW 476B across the 2015 and 2019 rounds (excludes the founder's own capital)
Current status
Declared bankrupt by the Seoul Bankruptcy Court Nov 10, 2025 after 15 months in receivership and no buyer; in liquidation, ~108,000 creditors owed ~KRW 600B
The rise & fall
10 moments Β· 2010β2025
The key moments, with employee sentiment along the way.
May 2010
π±
May 2010
Founded in Seoul by Neople's Huh Min
Huh Min, who sold Dungeon & Fighter maker Neople to Nexon for KRW 385B in 2008, set up Namu Internet in May 2010 with KRW 5B of his own capital and opened the wemakeprice.com daily-deal site on Oct 8, 2010.
Korea Times / BizWatch
2011
2011
The daily-deal 'big three' with Coupang and Tmon
Korea's Groupon-style social-commerce race: Coupang, Tmon and WeMakePrice all launched in 2010, and the Korea Times later called them the first-generation e-commerce trio of the 2010s.
Korea Times
Aug 2015
Aug 2015
NXC buys in: KRW 100B at a reported KRW 1T$850M
Nexon's holding company NXC took new redeemable convertible preferred shares for KRW 100B via a third-party allotment, with IMM Investment adding KRW 6B; the round was later reported at about KRW 1T (~$0.85B then), short of unicorn status in dollars.
Money Today / The Investor
Oct 2019
π
Oct 2019
The peak: KRW 2.5T (~$2.1B) on Nexon and IMM's KRW 370B$2.09B
Nexon Korea put KRW 350B into Wonder Holdings on Sep 9, 2019, which passed KRW 250B to WeMakePrice; IMM Investment added KRW 120B in December. The Korea Times put the valuation at KRW 2.5T (The Investor: 2.7T) against KRW 6.4T of 2019 transaction volume.
Korea Times / The Investor
Apr 2023
Apr 2023
Sold to Qoo10 in an undisclosed share swap
On Apr 5, 2023 Ku Young-bae's Singapore-based Qoo10 bought Wonder Holdings' entire 86.2% plus NXC's 9% and IMM's 4.8%; no price was disclosed, but Wonder Holdings later surfaced as Qoo10's third-largest holder with 18%. Qoo10's Kim Hyo-jong became CEO.
Korea Times / KED Global / Herald Business
2021β24
π¬
From the inside Β· Glassdoor reviews, 2021β24
Glassdoor's thin English-language record on WeMakePrice points one way: six employees posting between 2021 and 2024, from merchandisers to engineers, described strategy that changed too fast to follow and no long-term plan behind it; the last, months into the receivership, described a company already fading.
Jul 29 β24
πͺ¦
Jul 29 β24
Receivership with Tmon as Qoo10 runs dry β joins the Unitard Club π
After WeMakePrice stopped paying sellers in July 2024 and Tmon followed, both filed with the Seoul Bankruptcy Court; delayed settlements stood at KRW 213.4B that week (WeMakePrice KRW 85.4B) and reached KRW 1.3T (~$980M) owed to 48,124 vendors by Aug 25.
Korea Herald
Sep 9 β25
Sep 9 β25
Rehabilitation terminated: no plan, no buyer
No plan by the Sep 4 deadline and no acquirer (Tmon went to Oasis for KRW 11.6B in June): liabilities of KRW 446.2B against KRW 48.6B of assets, liquidation value KRW 13.4B versus a going-concern value of minus KRW 223.4B. The app and site closed Sep 12.
Korea Times / Seoul Shinmun
Nov 10 β25
βοΈ
Nov 10 β25
Declared bankrupt by the Seoul Bankruptcy Court
The court declared bankruptcy ex officio and named attorney Lim Dae-seop trustee; about 108,000 creditors are owed roughly KRW 600B (~$413M) and general creditors expect almost nothing. The trademarks and domains fetched KRW 5.68M at auction in April 2026.
Korea Times / Yonhap
$2.09Bof peak value erased Β· 14 years
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
Nexon's holding company NXC put in KRW 100B (~$85M) in August 2015 at a reported KRW 1T (~$0.85B); in 2019 Nexon Korea invested KRW 350B in Wonder Holdings, which passed KRW 250B down alongside KRW 120B from IMM Investment β a KRW 370B (~$310M) round the Korea Times said priced the company at KRW 2.5T (~$2.1B).
The valuation never had profits under it: operating losses ran KRW 75.8B in 2019 and KRW 33.9B in 2021, the accumulated deficit hit KRW 600B and equity was wiped out as Coupang and Naver took the market.
In April 2023 Wonder Holdings, NXC and IMM sold out to Ku Young-bae's Qoo10 in an undisclosed share swap that left Wonder Holdings with 18% of Qoo10. Fifteen months later the group ran out of cash: WeMakePrice stopped paying sellers in July 2024, Tmon followed, and on July 29 both filed for receivership.
Unpaid settlements across both platforms reached KRW 1.3T (~$980M) owed to 48,000 vendors; in December prosecutors indicted the group's chairman and WeMakePrice's CEO on fraud and embezzlement charges, which they deny; the trial was still at the hearing stage in August 2026.
Tmon went to Oasis for KRW 11.6B in June 2025; WeMakePrice drew no buyer, and with KRW 446.2B of liabilities against KRW 48.6B of assets the Seoul Bankruptcy Court ended rehabilitation on September 9, 2025 and declared it bankrupt on November 10.
Some 108,000 creditors owed about KRW 600B expect nothing back; the trademarks and domains sold at their ninth auction in April 2026 for KRW 5.68M, under $4,000.
Source: Korea Times/The Investor: KRW 370B from Nexon (via Wonder Holdings) and IMM Investment at a KRW 2.5T (~$2.1B) valuation, SepβDec 2019 (The Investor: 2.7T); Korea Times/KED Global: sold to Qoo10 Apr 5, 2023, terms undisclosed; Korea Herald: receivership filed Jul 29, 2024 with Tmon; Korea Times/Seoul Shinmun: rehabilitation ended Sep 9, 2025, bankruptcy declared Nov 10, 2025; Yonhap: ~108,000 creditors owed ~KRW 600B
