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Betterment

Fintech/robo-advisorUSA
✂️ Markdown
Peak $1.3 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    2017
  2. 📈
    Peak valuation
    $1.3 Billion ’21
  3. 💔
    Became a Unitard
    ~2022
  4. 💸
    Last valuation
    ~$650M
Current status
Fallen unicorn est.

How it happened

Betterment is a U.S. robo-advisor that pioneered automated investing and reached unicorn status around 2017, peaking near $1.3B in 2021. Amid the 2022 downturn in fintech valuations, third-party estimates (PitchBook) marked the company down roughly 50%, classifying it as a fallen unicorn while it remained a private going concern.

Source: CNBC/PitchBook