Cameo

How it happened

Cameo is a US marketplace where celebrities sell personalized video shout-outs to fans. It rode a pandemic-era boom to a ~$1B valuation in 2021 and expanded aggressively. As demand normalized the company conducted multiple layoffs, and a March 2024 Series D financing valued it below $100M in a cramdown, stripping its unicorn status. Glassdoor reviews from the post-boom years trace how it felt inside: employees described strategy and priorities that changed every few months, repeated layoff rounds, and a frat-like culture in which money kept flowing to parties and trips even as colleagues were laid off.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.