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Cameo

Consumer/creator marketplaceUSA
🤝 Acquired
Peak $1 BillionToday
~-90%
from peak
  1. 🦄
    Became a unicorn
    Mar 2021
  2. 📈
    Peak valuation
    $1 Billion ’21
  3. 💔
    Became a Unitard
    Mar 2024
  4. 💸
    Last valuation
    ~$100M
Current status
$28M Series D cramdown at <$100M (Mar 2024)

How it happened

Cameo is a US marketplace where celebrities sell personalized video shout-outs to fans. It rode a pandemic-era boom to a ~$1B valuation in 2021 and expanded aggressively. As demand normalized, the company conducted multiple layoffs, and a March 2024 Series D financing valued it below $100M in a cramdown, stripping its unicorn status.

Source: The Information; Fortune; FTL financials in FTC settlement