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Casper

DTC mattressUSA
🤝 Acquired
Peak $1.1 BillionToday
~-73%
from peak
  1. 🦄
    Became a unicorn
    2019
  2. 📈
    Peak valuation
    $1.1 Billion ’19
  3. 💔
    Became a Unitard
    Feb 2020
  4. 💸
    Last valuation
    ~$297M
Current status
IPO $744M; taken private by Durational Capital ~$300M (2021)

How it happened

Casper was a U.S. direct-to-consumer mattress brand that reached a ~$1.1B valuation in 2019. Its 2020 IPO priced sharply below that, raising about $744M at a reduced valuation, and persistent losses led private equity firm Durational Capital Management to take it private in 2021 for roughly $300M, far below its unicorn peak.

Source: CNN/CNBC