Groupon

E-commerce / local dealsUSA
New to Unitard
πŸ“‰ Public < $1B
PeakΒ $16.5 BillionToday
βˆ’95%
from peak
  1. πŸ¦„
    Became a unicorn
    2011
  2. πŸ“ˆ
    Peak valuation
    $16.5 Billion ’11
  3. πŸ’”
    Became a Unitard
    2020
  4. πŸ’Έ
    Last valuation
    ~$765M
Current status
Public (Nasdaq: GRPN)
Live Β· GRPNΒ· NasdaqGS
as of 2026-09-17
$18.81β–² 2.90% today
β‰ˆΒ $765 Million market cap Β· βˆ’95.4% from peak

The rise & fall

8 moments Β· 2008–2024

The key moments, with employee sentiment along the way.

2008
Founded in Chicago
Andrew Mason's daily-deals email becomes the fastest-growing company anyone had seen.
Wikipedia
Dec 2010
Turns down Google's $6B
The most second-guessed β€œno” of the era.
WSJ
Nov 2011
The peak: a $12.7B IPO$16.5B
The biggest U.S. internet offering since Google; market cap tops out near $16.5B.
Macrotrends
Feb 2013
Mason is fired
β€œAfter four and a half intense and wonderful years... I've decided that I'd like to spend more time with my family. Just kidding β€” I was fired today.”
CNBC
2020
Slips out of the club
Market cap closes under $1B for good.
Macrotrends
From the inside Β· Glassdoor reviews, 2020–25
Glassdoor reviews trace morale sliding through the decline β€” repeated layoffs and offshoring β€” and, after a European investment firm took control, a rift between US staff and overseas leadership.
2024
Czech investors take the wheel
Pale Fire Capital's stake makes Prague the new center of gravity.
Reuters
Today
Still in the club β€” and still trading
Live Β· GRPN Β· NasdaqGSas of 2026-09-17
$18.81β–² 2.90% todayβ‰ˆ $765M cap Β· βˆ’95.4% from peak

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Groupon pioneered the daily-deals model β€” emailing subscribers steep discounts on local restaurants, spas and activities β€” and its November 2011 IPO valued it at $12.7B, the largest internet offering since Google, before its market cap peaked near $16.5B.

The model proved far less durable than hoped: merchants soured on deep discounting, subscribers tuned out, and Groupon cycled through strategies and CEOs for over a decade, its value shrinking roughly 97% to around $500M.

Source: TechCrunch / Macrotrends / CSMonitor ($12.7B IPO valuation Nov 2011, market cap peaked ~$16.5B; ~$483M market cap by 2026, -97%)

Founder

  • Andrew Mason
    Founder & CEO who took Groupon public in 2011 (peak); ousted 2013
    Now Member Board of Directors at DescriptLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

More from the club

πŸ¦„