Divvy Homes

ProptechUSA
New to Unitard
🀝 Acquired
PeakΒ $2.3 BillionToday
~-59%
from peak
  1. πŸ¦„
    Became a unicorn
    2021
  2. πŸ“ˆ
    Peak valuation
    $2.3 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$943M
Current status
Sold to Brookfield's Maymont Homes for ~$1B in a Jan 2025 fire sale; common shareholders set to receive little or nothing

The rise & fall

7 moments Β· 2017–2025

The key moments, with employee sentiment along the way.

2017
Founded in San Francisco
Adena Hefets' rent-to-own pitch: Divvy buys the house, tenants rent while building toward the mortgage.
TechCrunch
2021
The peak: a $2.3B Series D$2.3B
Andreessen Horowitz, Tiger Global and GGV price the model at zero-interest-rate exuberance.
TechCrunch
2022
The rate spike breaks the model
A business built on buying thousands of homes with cheap money meets the fastest rate hikes in decades.
Bloomberg
2022
Out of the club
The 2021 price doesn't survive the new interest-rate math.
TechCrunch
2022–23
Three rounds of layoffs in a year
The capital-intensive machine is dismantled piece by piece.
TechCrunch
From the inside Β· Glassdoor reviews, 2022–24
Glassdoor reviews called the cuts chaotic β€” one round announced on a Monday and executed that Wednesday, weeks after an extravagant company offsite β€” and described an unlimited-PTO policy nobody could actually use amid long hours, under tech-first leadership employees said lacked real-estate experience.
Jan 2025
Acquired by Brookfield's Maymont Homes for ~$1B$1B
A fire sale 'for parts': liquidation preferences eat the proceeds, and common shareholders get little or nothing.
TechCrunch

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Divvy Homes was a rent-to-own proptech backed by Andreessen Horowitz, Tiger Global and GGV, reaching a $2.3B valuation in a 2021 Series D. The 2022 rate spike wrecked its capital-intensive model, forcing three rounds of layoffs within a year, and in January 2025 Divvy was sold 'for parts' to Brookfield's Maymont Homes for roughly $1B β€” common shareholders recovering little or nothing.

Source: TechCrunch / Bloomberg / Fast Company (rent-to-own proptech backed by Andreessen Horowitz, Tiger Global and GGV; last valued at $2.3B in a 2021 Series D; rising rates and three rounds of layoffs gutted it; sold to Brookfield's Maymont Homes for ~$950M-$1B in January 2025, with common shareholders expected to recover little or nothing due to liquidation preferences)

Founders

  • Adena Hefets
    Co-founder & CEO
    Now Board Member at EntrataLinkedIn β†—
  • Brian Ma
    co-founder & board member
    Now Founder, General Partner at Iterative CapitalLinkedIn β†—
  • Nicholas Clark
    co-founder & CTO
    Now Member of Technical Staff at OpenAILinkedIn β†—
  • Alex Klarfeld
    co-founder
    Now Founder at SupergoodLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

More from the club

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