Farfetch

E-commerceUK
New to Unitard
🀝 Acquired
PeakΒ $23 BillionToday
~-98%
from peak
  1. πŸ¦„
    Became a unicorn
    2015
  2. πŸ“ˆ
    Peak valuation
    $23 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$460M
Current status
Acquired by Coupang in late 2023 for ~$500M; shareholders wiped out and the company delisted and liquidated

The rise & fall

8 moments Β· 2007–2023

The key moments, with employee sentiment along the way.

2007
Founded in London
JosΓ© Neves sets out to put the world's luxury boutiques online in one marketplace.
Wikipedia
2015
Joins the unicorn club
A funding round values the luxury marketplace above $1B, making it one of Europe's most celebrated startups.
TechCrunch
Sep 2018
NYSE IPO
Farfetch lists in New York, giving European fashion-tech its marquee public company.
CNBC
2021
The peak: ~$23B$23B
The pandemic e-commerce boom carries the market value to roughly $23B in early 2021.
Bloomberg
2022
China and Russia shocks
COVID lockdowns hammer its key China market, it pulls out of Russia, and losses keep mounting; the stock craters more than 90%.
Bloomberg
2022
Slips out of the club
The slide drags Farfetch's market value below $1B.
Bloomberg
From the inside Β· Glassdoor reviews, 2021–23
Glassdoor reviews charted the slide from inside: employees described a two-year pay-and-bonus freeze and waves of layoffs β€” one round topping 700 people β€” with many saying leadership's reassurances about runway held right up until the sale.
Dec 2023
Acquired by Coupang for ~$500M$500M
The Korean e-commerce giant picks up the business in a rescue deal; shareholders and noteholders recover nothing, and the listed company is delisted and liquidated.
Bloomberg

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Farfetch was a London-based online marketplace for luxury fashion, connecting hundreds of boutiques with shoppers worldwide β€” one of Europe's most celebrated tech startups, which reached a roughly $23B market value in early 2021 after its 2018 NYSE IPO. Then losses mounted, COVID hit its key China market, and the stock cratered more than 90%.

Source: Bloomberg / Quartz / Digital Commerce 360 (London-based luxury-fashion marketplace, VC-backed unicorn from ~2015; ~$23B market value at its early-2021 peak; China and Russia shocks plus mounting losses collapsed it; Coupang acquired its assets for ~$500M in Dec 2023, with equity and noteholders recovering nothing)

Founder

  • Jose Neves
    Founder, Chairman & CEO
    Now Founder at Fundacao Jose NevesLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

More from the club

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