Snapdeal

E-commerceIndia
New to Unitard
βœ‚οΈ Markdown
PeakΒ $6.5 BillionToday
~-86%
from peak
  1. πŸ¦„
    Became a unicorn
    2014
  2. πŸ“ˆ
    Peak valuation
    $6.5 Billion ’16
  3. πŸ’”
    Became a Unitard
    2017
  4. πŸ’Έ
    Last valuation
    ~$910M
Current status
Still private and far below peak; rejected a ~$900M Flipkart buyout in 2017; IPO prospectus withdrawn Dec 2022.

The rise & fall

8 moments Β· 2010–2022

The key moments.

2010
Founded in Delhi
Kunal Bahl and Rohit Bansal start with daily deals, then pivot to an e-commerce marketplace.
Wikipedia
2014
SoftBank makes it a unicorn
A $627M SoftBank investment turns Snapdeal into one of India's e-commerce giants.
Reuters
2016
The peak: ~$6.5B$6.5B
Huge rounds led by SoftBank and Alibaba value Snapdeal at about $6.5B.
Reuters
2016–17
Amazon and Flipkart squeeze
Mounting losses and brutal competition erode its position in the market it helped build.
Reuters
Jul 2017
Walks away from a Flipkart rescue
Under pressure from founders Kunal Bahl and Rohit Bansal, the board rejects a SoftBank-brokered ~$900-950M sale.
Reuters
2017
Slips out of the club
After the deal collapses, a slimmed-down 'Snapdeal 2.0' survives β€” at a fraction of the peak valuation.
Reuters
Dec 2022
IPO shelved
Snapdeal confidentially withdraws its draft prospectus amid weak market conditions.
Reuters

How it happened

Snapdeal was one of India's earliest e-commerce giants, reaching a peak valuation of about $6.5B in 2016 after huge funding rounds led by SoftBank and Alibaba. Mounting losses and brutal competition from Amazon and Flipkart eroded its position, and in 2017 its board β€” under pressure from founders Kunal Bahl and Rohit Bansal β€” walked away from a roughly $900-950M acquisition by Flipkart that SoftBank had brokered.

The company survived in a slimmed-down 'Snapdeal 2.0' form but never regained its scale, and it confidentially withdrew its planned IPO in December 2022 amid weak market conditions, leaving it worth a fraction of its peak.

Source: Reuters / InfotechLead (peak $6.5B 2016 on SoftBank + Alibaba money; rejected ~$900-950M Flipkart deal July 2017; IPO prospectus withdrawn Dec 2022)

Founders

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

More from the club

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