Grove Collaborative
Consumer goodsUSA
New to Unitard
📉 Public < $1B
Peak $1.9 BillionToday
−98%
from peak
- 🦄Became a unicorn2021
- 📈Peak valuation$1.9 Billion ’22
- 💔Became a Unitard2022
- 💸Last valuation~$44.4M
Current status
Public; delisting risk
Live · GROV· NYSE
as of 2026-09-21
$1.04▲ 1.96% today
≈ $44.4 Million market cap · −97.7% from peak
The rise & fall
6 moments · 2012–2025The key moments, with employee sentiment along the way.
2012
2012
Founded in San Francisco
Starts life as ePantry, a subscription for sustainable home essentials, before rebranding as Grove Collaborative.
Wikipedia
2021
2021
The eco-DTC boom mints a unicorn
Demand for plastic-free home goods pushes the valuation past $1B.
TechCrunch
2022
2022
The peak: ~$1.9B and a SPAC listing$1.9B
Goes public by merging with Richard Branson's Virgin Group Acquisition Corp II as the sustainability wave crests.
TechCrunch
2022
2022
Slips out of the club
The stock falls from the debut and keeps falling; the market cap drops below $1B within the same year.
Macrotrends
2023–25
2023–25
Subscribers slip away
Growth slows and losses stay steep; the market cap grinds down to about $37M — roughly 2% of peak — with delisting risk.
Modern Retail
2022–25
From the inside · Glassdoor reviews, 2022–25
Glassdoor reviews across the post-SPAC slide described morale eroding with the stock: employees recounted recurring layoff waves, hire-then-cut cycles and near-constant strategy shifts, and several said the mission-driven, informal culture grew more corporate — and less secure — pushing longtime staff to leave.
Today
Today
Still in the club — and still trading
Live · GROV · NYSEas of 2026-09-21
$1.04▲ 1.96% today≈ $44.4M cap · −97.7% from peak
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
Grove Collaborative is a sustainable consumer-goods retailer that reached a roughly $1.9B valuation and went public via SPAC in 2022. Slowing subscriber growth and steep losses crushed the stock, leaving a market cap near $37M (~-98% from peak) with delisting risk, far below its former unicorn status.
Source: Modern Retail
Founders
- Chris Clarkco-founder (ePantry, 2012)
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
