Grove Collaborative

How it happened

Grove Collaborative is a sustainable consumer-goods retailer that reached a roughly $1.9B valuation and went public via SPAC in 2022. Slowing subscriber growth and steep losses crushed the stock, leaving a market cap near $37M (~-98% from peak) with delisting risk, far below its former unicorn status. Glassdoor reviews across the post-SPAC slide describe morale eroding with the stock — employees recounted recurring layoff waves every few months, hire-then-cut cycles and near-constant strategy shifts, and several said the mission-driven, informal culture grew more corporate and less secure as the stock slid, pushing longtime staff to leave.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.