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Jawbone

Consumer hardwareUSA
💀 Dead / Bankrupt
Peak $3.2 BillionToday
~-100%
from peak
  1. 🦄
    Became a unicorn
    2011
  2. 📈
    Peak valuation
    $3.2 Billion ’14
  3. 💔
    Became a Unitard
    Jul 2017
  4. 💸
    Last valuation
    Wiped out
🔥 Raised & burned
$930M
Total raised
$141K/day
Burned · 18.1y alive
Funding: The Information
Current status
Liquidation (Jul 2017)

How it happened

Jawbone built Bluetooth speakers and the UP line of fitness trackers, peaking at a $3.2B valuation in 2014. Squeezed by Fitbit and Apple and unable to ship competitive hardware, it burned through roughly $930M of funding. The company began liquidation in July 2017 in one of the most expensive venture-backed hardware failures of its era.

Source: The Information; raised ~$930M

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