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Jawbone

Consumer hardwareUSA
New to Unitard
πŸ’€ Dead / Bankrupt
PeakΒ $3.2 BillionToday
~-100%
from peak
  1. πŸ¦„
    Became a unicorn
    2011
  2. πŸ“ˆ
    Peak valuation
    $3.2 Billion ’14
  3. πŸ’”
    Became a Unitard
    Jul 2017
  4. πŸ’Έ
    Last valuation
    Wiped out
πŸ”₯ Raised & burned
$930M
Total raised
$141K/day
Burned Β· 18.1y alive
Funding: The Information
Current status
Liquidation (Jul 2017)

The rise & fall

9 moments Β· 1999–2017

The key moments.

1999
Founded as AliphCom
Hosain Rahman and Alexander Asseily start with military-grade noise-canceling headset technology; the Jawbone brand comes later.
Wikipedia
2011
Joins the unicorn club
Venture money values the speaker-and-headset maker above $1B just as wearables beckon.
The Information
2011
UP launches β€” and bricks
The first UP fitness band ships with fatal hardware bugs; Jawbone refunds everyone and tries again.
TechCrunch
2014
The peak: $3.2B$3.2B
A funding round values the wearables maker at $3.2B near the top of the fitness-tracker wave.
The Information
2015
Sues Fitbit as sales slip
Trade-secret and patent suits against its rival land just as the UP line loses the market to Fitbit and the Apple Watch.
Reuters
Jul 2017
Liquidation β€” joins the Unitard Club πŸ’”
Roughly $930M of funding gone: one of the most expensive venture-backed hardware failures of its era.
The Information
2017
Remnants roll into Jawbone Health
Assets and much of the team shift to a medical-wearables successor led by Rahman.
The Information
$3.2Bof peak value erased Β· 18 years

How it happened

Jawbone built Bluetooth speakers and the UP line of fitness trackers, peaking at a $3.2B valuation in 2014. Squeezed by Fitbit and Apple and unable to ship competitive hardware, it burned through roughly $930M of funding. The company began liquidation in July 2017 in one of the most expensive venture-backed hardware failures of its era.

Source: The Information; raised ~$930M

Where they went

  • Hosain Rahman
    Co-Founder & CEO (1999-2017)
    CEO & Founder at all.health
    LinkedIn β†—
  • Alexander Asseily
    co-founder (AliphCom, 1999)
    Founder at Zulu Group
    LinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-20. See our methodology.

πŸ¦„