Blue Apron
- π¦Became a unicorn2015
- πPeak valuation$1.89 Billion β17
- πBecame a UnitardJun 2017
- πΈLast valuation~$94.5M
The rise & fall
7 moments Β· 2012β2023The key moments, with employee sentiment along the way.
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Blue Apron was a meal-kit delivery pioneer valued near $2B as a private company and went public in mid-2017 at a roughly $1.9B valuation. High customer-acquisition costs and churn, plus competition from Amazon and others, sent shares tumbling well below $1B, and in September 2023 it was acquired by Wonder Group for about $103M in equity (~-95% from peak). Customer-support staff, meanwhile, described metric-heavy monitoring and near-impossible call quotas.
Source: SEC 8-K/Retail Dive
Founders & leadership
- Matt Salzbergco-founder & CEO (packed the first 30 orders himself in 2012)
- Matt Wadiakco-founder & COO (the food half of the founding team)
Current roles as self-reported on LinkedIn, retrieved 2026-08-20. See our methodology.
Disclosed investors (19)
Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.
* Lead in a funding round Β· Crunchbase β Β· 2026-10-13 Β· Methodology Β· Leaderboard
