βΒ $588 Million market cap Β· β67.3% from peak
The rise & fall
6 moments Β· 2009β2025
The key moments, with employee sentiment along the way.
2009
π±
2009
Founded in the wreckage of the crisis
Tim Chen turns a credit-card comparison spreadsheet built for family and friends into NerdWallet.
Wikipedia
Nov 2021
π
Nov 2021
The peak: a $1.8B Nasdaq debut$1.8B
IPOs in November 2021 and briefly touches a market value near $1.8B.
SEC filing
2022
π
2022
Slips out of the club
Rising rates and climbing customer-acquisition costs squeeze growth within a year of listing.
Macrotrends
2022β25
π¬
From the inside Β· Glassdoor reviews, 2022β25
Glassdoor sentiment turned with the stock: employees who once called it a dream job wrote that the culture cooled after the IPO as the share price took center stage, and reviewers described layoff and reorg cycles arriving almost yearly β one round landing even as the company aired a Super Bowl ad.
2023β25
2023β25
AI answers the money questions
Higher rates hit the lending verticals while AI-driven search siphons the traffic the referral model runs on; the market value settles around a third of the peak.
SEC filing
Today
Today
Still in the club β and still trading
Live Β· NRDS Β· NasdaqGMas of 2026-09-17
$9.20βΌ 1.29% todayβ $588M cap Β· β67.3% from peak
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
NerdWallet is a personal-finance platform that helps consumers compare credit cards, loans, insurance and banking products, earning referral fees when they sign up. It went public on the Nasdaq in November 2021 and briefly reached a market value near $1.8B. Higher interest rates, rising customer-acquisition costs and AI-driven search then squeezed growth, and the stock slid to a market cap around $620M.
Source: SEC filings / company financials (personal-finance comparison and advice platform backed by IVP, RRE Ventures and iGlobe Partners; IPO'd on Nasdaq in Nov 2021 and reached a market value near $1.8B; rising customer-acquisition costs, interest-rate pressure on its lending verticals and AI-driven search disruption cut its market capitalization to about $620M)
