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Yuga Labs

NFT/Web3USA
New to Unitard
βœ‚οΈ Markdown
PeakΒ $4 BillionToday
~-83%
from peak
  1. πŸ¦„
    Became a unicorn
    2022
  2. πŸ“ˆ
    Peak valuation
    $4 Billion ’22
  3. πŸ’”
    Became a Unitard
    ~2023
  4. πŸ’Έ
    Last valuation
    ~$680M
Current status
~$0.7B implied (thin liquidity)

The rise & fall

7 moments Β· 2021–2024

The key moments, with employee sentiment along the way.

2021
Founded at the start of the NFT boom
The startup behind the Bored Ape Yacht Club forms under pseudonymous founders.
Wikipedia
Apr 2021
Bored Apes go on sale
10,000 apes mint for 0.08 ETH apiece and sell out; celebrity buyers follow.
Wikipedia
Mar 2022
The peak: $450M at a $4B valuation$4B
a16z leads a monster seed round at the very top of the NFT boom β€” instant unicorn.
TechCrunch
2022–23
NFT winter
Ape prices and trading volumes collapse alongside the broader crypto market.
Bloomberg
2023
Slips out of the club
Secondary-market marks fall below $1B as demand and trading activity thin out.
Notice.co
From the inside Β· Glassdoor reviews, 2022–24
Glassdoor reviews from the post-boom stretch described the churn that followed: repeated turnover in the top ranks, a strategy that kept shifting as projects were approved and then shelved, and successive rounds of layoffs as trading volumes thinned.

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Yuga Labs is the Web3 company behind the Bored Ape Yacht Club NFT collection and related projects, which reached a ~$4B valuation in 2022 at the height of the NFT boom.

As NFT prices and crypto markets crashed, demand and trading activity fell sharply, and secondary-market marks now imply roughly $0.7B amid thin liquidity β€” about 83% below peak.

Source: TrueUp/Notice.co May 2026

Founders

Current roles as self-reported on LinkedIn, retrieved 2026-08-21. See our methodology.

πŸ¦„