Indigo Ag

AgtechUSA
New to Unitard
βœ‚οΈ Markdown
PeakΒ $3.5 BillionToday
~-94%
from peak
  1. πŸ¦„
    Became a unicorn
    2018
  2. πŸ“ˆ
    Peak valuation
    $3.5 Billion ’21
  3. πŸ’”
    Became a Unitard
    2023
  4. πŸ’Έ
    Last valuation
    ~$210M
Current status
Raised a 2023 down round at a ~$200M valuation β€” a 94% cut from its $3.5B peak.

The rise & fall

6 moments Β· 2018–2023

The key moments, with employee sentiment along the way.

2018
Joins the unicorn club
A blockbuster round makes the microbial seed-coating company one of agtech's most richly valued startups.
AgFunderNews
2021
The peak: ~$3.5B$3.5B
Seed coatings, a grain marketplace and carbon credits β€” a plan to remake farming, valued as if it already had.
PitchBook
2022
Big revenue, bigger problem
Sales reach roughly $1B in 2022, but the business burns cash and the $3.5B price tag proves unsustainable.
Calcalist
From the inside Β· Glassdoor reviews, 2020–23
Glassdoor reviews from the retrenchment years counted repeated layoff rounds β€” several employees tallied four or five in under three years, plus furloughs β€” amid constant strategy pivots and shuttered product lines, with some cuts landing just after fresh funding arrived.
2023
The 94% down round β€” out of the club$200M
Mid-2023 financing values Indigo at ~$200M, down from $3.5B β€” one of agtech's starkest markdowns.
AgFunderNews

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

Indigo Ag was one of the most richly valued agricultural-technology startups, using microbial seed coatings, a grain marketplace and a carbon-credit program to make farming more sustainable, reaching a peak valuation of about $3.5B between 2018 and 2021.

Revenue grew to roughly $1B by 2022, but the business burned cash and its valuation proved unsustainable; in mid-2023 Indigo raised a down round at just ~$200M β€” a 94% collapse, one of agtech's starkest markdowns.

Source: Calcalist / AgFunderNews / PitchBook (~$3.5B peak valuation 2018-2021; mid-2023 down round at ~$200M, a 94% drop; revenue ~$1B in 2022)

Founder

  • David Perry
    Founder-CEO (2014-Sept 2020, built it to $3.5B peak)
    Now Chief Executive Officer at Nicoya Peninsula Reforestation ProjectLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-21. See our methodology.

More from the club

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