Black Rifle Coffee Company
- 🦄Became a unicorn2022
- 📈Peak valuation$1.7 Billion ’22
- 💔Became a Unitard2022
- 💸Last valuation~$136M
How it happened
Black Rifle Coffee Company is a veteran-founded coffee brand with a strong patriotic, pro-military identity, selling roasted coffee, ready-to-drink cans and merchandise. It went public in February 2022 via a $1.7B SPAC merger, but slowing growth, thin margins, heavy marketing spend and de-SPAC litigation battered the stock, which fell more than 90% to around $100M. Glassdoor reviews from the post-IPO years describe the strain inside: layoff and restructuring rounds that employees came to expect almost quarterly, persistent turnover among directors and VPs, and staff lamenting that below-market pay got harder to accept once job security slid with the stock.
Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.
Source: Wikipedia / companiesmarketcap / SEC ($1.7B SPAC merger with SilverBox Engaged Merger Corp, closed Feb 2022; ~$105-127M market cap by 2026, -90%+; de-SPAC litigation)
