The key moments, with employee sentiment along the way.
2014
🌱
2014
Founded by a Green Beret
Army veteran Evan Hafer turns a roasting habit into a defiantly pro-military coffee brand — beans, ready-to-drink cans and merch.
Wikipedia
Feb 2022
📈
Feb 2022
The peak: a $1.7B SPAC debut$1.7B
Closes its merger with SilverBox Engaged Merger Corp in February 2022 and lists on the NYSE.
SEC filing
2022
💔
2022
Out of the club the same year
Slowing growth, thin margins and heavy marketing spend push the market value below $1B within months of the debut.
companiesmarketcap
2022–26
2022–26
Litigation and a 90% slide
De-SPAC lawsuits pile on as the stock grinds down more than 90%, toward a market cap near $100M.
SEC filing
2022–25
💬
From the inside · Glassdoor reviews, 2022–25
Glassdoor reviews from the post-IPO years described layoff and restructuring rounds employees came to expect almost quarterly, a revolving door of directors and VPs, and below-market pay that grew harder to accept as job security slid with the stock.
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
Black Rifle Coffee Company is a veteran-founded coffee brand with a strong patriotic, pro-military identity, selling roasted coffee, ready-to-drink cans and merchandise. It went public in February 2022 via a $1.7B SPAC merger, but slowing growth, thin margins, heavy marketing spend and de-SPAC litigation battered the stock, which fell more than 90% to around $100M.
Source: Wikipedia / companiesmarketcap / SEC ($1.7B SPAC merger with SilverBox Engaged Merger Corp, closed Feb 2022; ~$105-127M market cap by 2026, -90%+; de-SPAC litigation)
Founder
EH
Evan Hafer
Founder / Executive Chairman (former CEO)
Still there — Chief Executive Officer · LinkedIn ↗
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
