PitchBook est. $659M (Dec 2025); $1B peak also an estimate
The rise & fall
6 moments Β· 2014β2024
The key moments, with employee sentiment along the way.
2014
π±
2014
Founded in Brooklyn
Rich and Vicki Fulop launch "luxury bedding without the luxury markup" on Kickstarter.
Wikipedia
2021
π
2021
The peak: pencilled in at ~$1B$1B
At the height of the DTC boom, PitchBook's estimate β not a priced round β puts the bedding brand in the unicorn club.
PitchBook
2022β23
2022β23
The DTC comedown
Growth slows and sector multiples compress; estimates mark Brooklinen down by roughly a third.
CNBC
2023
π
2023
Slips out of the club
PitchBook's model puts the brand at about $659M (end of 2025), back below $1B.
PitchBook
2023β24
π¬
From the inside Β· Glassdoor reviews, 2023β24
Glassdoor reviews charted how the reset felt: after the C-suite turned over almost entirely, longtime staff described a workplace they had once loved hardening into a leaner, margin-focused operation β with 2024 reviewers independently putting departures at about fifty people in a single year.
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Brooklinen is a US direct-to-consumer home-goods brand best known for bedding and bath products, estimated to have reached a ~$1B valuation around 2021 (unicorn status uncertain). As DTC valuations compressed and growth slowed, third-party estimates put it at about $659M at the end of 2025, roughly a third below that mark and under the unicorn threshold.
Source: PitchBook model estimate as of Dec 31, 2025 (CNBC's fallen-unicorn table, Jun 2026); the $1B peak is also an estimate, not a priced round
