Brooklinen

How it happened

Brooklinen is a US direct-to-consumer home-goods brand best known for bedding and bath products, estimated to have reached a ~$1B valuation around 2021 (unicorn status uncertain). As DTC valuations compressed and growth slowed, third-party estimates marked it down by roughly half, dropping it below the unicorn threshold. Glassdoor reviews chart how that reset felt inside: after the C-suite turned over almost entirely around 2023-24, longtime staff described a workplace they had once loved hardening into a leaner, margin-focused operation amid reactive strategy churn — and two 2024 reviews independently put departures at about fifty people, near half the company, in a single year.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.