← Back to the club

Brooklinen

Home goods/DTCUSA
✂️ Markdown
Peak $1 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    ~2021
  2. 📈
    Peak valuation
    $1 Billion ’21
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$500M
Current status
Fallen unicorn est.

How it happened

Brooklinen is a US direct-to-consumer home-goods brand best known for bedding and bath products, and was estimated to reach a ~$1B valuation around 2021 (unicorn status uncertain). As DTC valuations compressed and growth slowed, third-party estimates marked it down by roughly half, dropping it below the unicorn threshold.

Source: CNBC/PitchBook; unicorn status uncertain