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Cirkul

Beverages/DTCUSA
✂️ Markdown
Peak $1 BillionToday
~-35%
from peak
  1. 🦄
    Became a unicorn
    ~2022
  2. 📈
    Peak valuation
    $1 Billion ’22
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$650M
Current status
Fallen unicorn est.

How it happened

Cirkul is a US direct-to-consumer beverage company selling water bottles with flavor cartridges, and was estimated to reach a ~$1B valuation around 2022. Amid a broader markdown of DTC startups, third-party estimates (PitchBook) cut its valuation by roughly a third, pushing it under the $1B unicorn mark.

Source: CNBC/PitchBook