Funding: Business Insider via sweep report (~$236M; Streamlined, WestCap, AppLovin, Mubadala)
Current status
Shut down abruptly (Aug 2025); app dark, site replaced with farewell notice
The rise & fall
5 moments Β· 2021β2025
The key moments.
2021
π±
2021
Founded in El Segundo
Humans, Inc. launches Flip, a TikTok-style shopping feed that pays users to post shoppable video reviews.
Business Insider
Apr 2024
π
Apr 2024
The peak: $1.05B, three years from launch$1.05B
A $144M Series C β Streamlined Ventures, WestCap, Mubadala, plus a $50M strategic check from AppLovin β as Flip claims five billion video views and $13.4M paid out to creators.
FinSMEs
2024β25
2024β25
Growth on the house's dime
Steep referral rewards and free-product incentives never turn into sustainable economics against TikTok Shop and Amazon.
Business Insider
Aug 2025
πͺ¦
Aug 2025
Shuts down overnight β joins the Unitard Club π
The app goes dark with no advance notice to its creators and brands; the landing page becomes a farewell note. Roughly $236M went in, sixteen months after the unicorn round.
Newsweek
$1.05Bof peak value erased Β· 4 years
How it happened
Flip was a TikTok-style social shopping app from El Segundo that paid users to post shoppable video reviews, claiming 5 billion video views and $13.4M paid to creators. A $144M Series C in April 2024 β Streamlined Ventures, WestCap, Mubadala, and a $50M strategic check from AppLovin β priced it at $1.05B barely three years after its late-2021 founding.
The growth ran on steep referral rewards and free-product incentives that never became sustainable economics against TikTok Shop and Amazon, and after layoff rounds through 2025 the app went dark that August with no advance notice to the creators and brands on it, its landing page swapped for a farewell note. Roughly $236M had gone in.
Source: AppLovin investor release/BeautyMatter/FinSMEs: $144M Series C at $1.05B pre-money, Apr 2024 (Streamlined Ventures, WestCap, Mubadala, AppLovin $50M); Newsweek/Beauty Independent: shut down late Aug 2025 with no advance notice; Business Insider: ~$236M raised total, layoff rounds through 2025
