Picsart
AI/consumer softwareUSA
New to Unitard
✂️ Markdown
Peak $1.5 BillionToday
~-55%
from peak
- 🦄Became a unicornAug 2021
- 📈Peak valuation$1.5 Billion ’21
- 💔Became a Unitard~2023
- 💸Last valuation~$675M
Current status
PitchBook est. $669M (Dec 2025)
The rise & fall
5 moments · 2011–2024The key moments, with employee sentiment along the way.
2011
2011
Founded in Yerevan
Hovhannes Avoyan starts a free photo-editing app that grows into a product with a large global user base.
TechCrunch
Aug 2021
Aug 2021
The peak: SoftBank leads at ~$1.5B$1.5B
A SoftBank-led round crowns the photo- and video-editing app a unicorn — entry to the club and the peak in one stroke.
TechCrunch
2022–23
2022–23
The private-market reset
Growth-stage valuations deflate; Picsart leans into AI features while the paper price sags.
CNBC
2023
2023
Marked down out of the club
PitchBook's model, later reported by CNBC, puts the company at about $669M (end of 2025), roughly 55% below peak — under the $1B line.
CNBC
2022–24
From the inside · Glassdoor reviews, 2022–24
Glassdoor reviews from the markdown years described repeated layoff rounds — some of the laid-off later rehired — a strategy that pivoted every few months toward whatever AI trend was hot, and long-running gripes that a family-and-friends inner circle held the top jobs.
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
Picsart is a photo- and video-editing app that added AI features, reaching a ~$1.5B valuation after a 2021 funding round. As private tech valuations reset, third-party estimates (PitchBook) put the company at about $669M at the end of 2025, well below the unicorn threshold and roughly 55% under its reported peak. The app itself still serves a large global user base.
Source: PitchBook model estimate as of Dec 31, 2025 (CNBC's fallen-unicorn table, Jun 2026), not a priced round
Founder
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
