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Picsart

AI/consumer softwareUSA
✂️ Markdown
Peak $1.5 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    Aug 2021
  2. 📈
    Peak valuation
    $1.5 Billion ’21
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$750M
Current status
Fallen unicorn est.

How it happened

Picsart is a photo- and video-editing app that added AI features, reaching a ~$1.5B valuation after a 2021 funding round. As private tech valuations reset, third-party estimates (PitchBook) marked the company down below the unicorn threshold, classifying it as a fallen unicorn at roughly 50% below peak.

Source: CNBC/PitchBook