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The Farmer's Dog

Pet food/DTCUSA
✂️ Markdown
Peak $1.5 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    2021
  2. 📈
    Peak valuation
    $1.5 Billion ’21
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$750M
Current status
Fallen unicorn est.

How it happened

The Farmer's Dog is a direct-to-consumer fresh pet-food subscription company that reached a roughly $1.5B valuation around 2021. As DTC valuations contracted, third-party estimates (PitchBook) marked the company down as a fallen unicorn, roughly 50% below its peak valuation.

Source: CNBC/PitchBook