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Savage X Fenty

Apparel/lingerieUSA
✂️ Markdown
Peak $1 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    ~2021
  2. 📈
    Peak valuation
    $1 Billion ’21
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$500M
Current status
Fallen unicorn est.

How it happened

Savage X Fenty is Rihanna's US lingerie and apparel brand, which reached a ~$1B valuation around 2021 on the back of rapid subscription-driven growth. As DTC valuations compressed and the company faced operational challenges, third-party estimates marked its value down by roughly half, dropping it below unicorn status.

Source: CNBC/PitchBook