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Rothy's

Footwear/DTCUSA
✂️ Markdown
Peak $1 BillionToday
~-50%
from peak
  1. 🦄
    Became a unicorn
    ~2021
  2. 📈
    Peak valuation
    $1 Billion ’21
  3. 💔
    Became a Unitard
    ~2023
  4. 💸
    Last valuation
    ~$500M
Current status
Fallen unicorn est.

How it happened

Rothy's is a US direct-to-consumer footwear and accessories brand known for shoes made from recycled plastic, reaching a ~$1B valuation around 2021. As DTC valuations fell sharply, third-party estimates marked it down by roughly half, dropping it below the unicorn threshold.

Source: CNBC/PitchBook