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The Honest Company

Consumer / DTCUSA
✂️ Markdown
Peak $1.7 BillionToday
-56%
from peak
  1. 🦄
    Became a unicorn
    Aug 2015
  2. 📈
    Peak valuation
    $1.7 Billion ’15
  3. 💔
    Became a Unitard
    May 2017
  4. 💸
    Last valuation
    ~$748M
Current status
Private · ~$760M

How it happened

The Honest Company, co-founded by Jessica Alba, sells eco-friendly consumer and baby products and reached a roughly $1.7B valuation in 2015. After product-quality controversies and growth challenges, its private valuation was marked down to about $760M in 2017 (~-56% from peak), dropping it out of the unicorn club ahead of its later 2021 IPO.

Source: Original Unitard Club seed (2020)