The Honest Company

Consumer / DTCUSA
πŸ“‰ Public < $1B
PeakΒ $1.7 BillionToday
βˆ’75%
from peak
  1. πŸ¦„
    Became a unicorn
    Aug 2015
  2. πŸ“ˆ
    Peak valuation
    $1.7 Billion ’15
  3. πŸ’”
    Became a Unitard
    May 2017
  4. πŸ’Έ
    Last valuation
    ~$423M
Current status
Public (NASDAQ: HNST) Β· ~$400M
Live Β· HNSTΒ· NasdaqGS
as of 2026-08-04
$3.84β–² 0.55% today
β‰ˆΒ $423 Million market cap Β· βˆ’75.1% from peak

How it happened

The Honest Company, co-founded by Jessica Alba, sells eco-friendly consumer and baby products and reached a roughly $1.7B valuation in 2015. After product-quality controversies and growth challenges, its private valuation was marked down to about $760M in 2017, dropping it out of the unicorn club ahead of its 2021 IPO. The stock's post-IPO slide registered inside the company too: Glassdoor reviews from 2023-24, with shares near all-time lows, described recurring layoffs and restructuring, high turnover, and frustration that strategy kept resetting through successive leadership changes β€” though many employees still praised the brand's mission and their colleagues.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—. See our methodology.

Source: HNST; IPO May 2021, mkt cap ~$400M Jun 2026

More from the club

Same fate Β· private
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