Home24
E-commerce / furnitureGermany
New to Unitard
✂️ Markdown
Peak $1.1 BillionToday
-57%
from peak
- 🦄Became a unicornJun 2015
- 📈Peak valuation$1.1 Billion ’15
- 💔Became a UnitardSep 2016
- 💸Last valuation~$473M
Current status
Private · ~$470M
The rise & fall
5 moments · 2009–2023The key moments.
2009
2009
Founded in Berlin
Rocket Internet's bid to become the Amazon of furniture.
Wikipedia
Jun 2015
Jun 2015
The peak: a $1.1B Rocket unicorn$1.1B
New money values the loss-making furniture site above $1B at the top of the Rocket Internet wave.
Fortune
Sep 2016
Sep 2016
Marked down out of the club
Heavy losses and slowing growth force backer Rocket Internet to slash the value of its stake — barely 15 months after the unicorn round.
Fortune
Jun 2018
Jun 2018
A humbler Frankfurt IPO
Home24 finally lists — at well under $1B, roughly 57% below the peak.
Reuters
2023
2023
XXXLutz takes it private
The Austrian furniture giant delists the onetime Amazon-of-furniture at around $470M — brick-and-mortar writes the ending.
Reuters
How it happened
Home24 is a German online furniture retailer backed by Rocket Internet that reached a roughly $1.1B valuation in 2015. Heavy losses and slowing growth led to a markdown, and by its 2018 IPO and subsequent trading the company was valued well below $1B, roughly 57% under its peak, before later being taken private.
Source: Fortune; Rocket markdown Sep 2016; XXXLutz private 2023
Founders
- Marc Appelhoffco-founder & CEO
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
