Vroom

How it happened

Vroom was an online used-car retailer that reached a ~$5B valuation around its 2020 IPO. Persistent losses, reconditioning and logistics challenges, and rising rates eroded the e-commerce model, and the stock fell sharply; the company exited its core e-commerce business in 2024 and now carries a market cap under $0.3B, down roughly 95%. Glassdoor reviews chart the decline from inside: employees described a company that scaled too fast into constant reorganizations, a leadership team they saw as short on used-car experience, and chronic title, registration and delivery snags. They also counted round after round of layoffs — several in a single year — before the retail unit was wound down and back-office work was offshored.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.