Vroom
E-commerce/autoUSA
New to Unitard
📉 Public < $1B
Peak $5 BillionToday
−99%
from peak
- 🦄Became a unicorn2018
- 📈Peak valuation$5 Billion ’20
- 💔Became a Unitard~2021
- 💸Last valuation~$49.4M
Current status
Public; exited e-commerce 2024
Live · VRM· NasdaqGM
as of 2026-09-21
$9.43▼ 10.10% today
≈ $49.4 Million market cap · −99.0% from peak
The rise & fall
7 moments · 2013–2024The key moments, with employee sentiment along the way.
2013
2013
Founded to sell used cars online
Buy, recondition, deliver — the whole used-car transaction moves onto the web.
TechCrunch
2018
2018
Joins the unicorn club
New funding values the online used-car retailer above $1B.
TechCrunch
2020
2020
The peak: the IPO doubles$5B
Prices its June IPO at $22 and more than doubles on day one; the pandemic makes contactless car-buying look unstoppable.
CNBC
2021
2021
Losses and logistics snags pile up
Reconditioning bottlenecks and title-and-registration backlogs bite just as growth-stock enthusiasm fades.
CNBC
2021
2021
Slips out of the club
The stock's post-IPO slide takes the market cap below $1B.
Macrotrends
2021–24
From the inside · Glassdoor reviews, 2021–24
Glassdoor reviews charted the decline from inside: employees described chronic title, registration and delivery snags, constant reorganizations, and rounds of layoffs — several in a single year — before retail was wound down.
2024
2024
Exits e-commerce
Winds down the online used-car marketplace to focus on its auto-finance arm.
CNBC
Today
Today
Still in the club — and still trading
Live · VRM · NasdaqGMas of 2026-09-21
$9.43▼ 10.10% today≈ $49.4M cap · −99.0% from peak
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
Vroom was an online used-car retailer that reached a ~$5B valuation around its 2020 IPO. Persistent losses, reconditioning and logistics challenges, and rising rates eroded the e-commerce model, and the stock fell sharply; the company exited its core e-commerce business in 2024 and now carries a market cap under $0.3B, down roughly 95%.
Source: 2020 IPO ~$5B
Founders & leadership
- Kevin Westfallco-founder (founded it as AutoAmerica in 2013; ex-AutoNation)
- Marshall Chesrownco-founder (ex-AutoNation)No public profile matched
- Elie Wurtmanco-founder (joined Nov 2014 to turn AutoAmerica into a platform; renamed Vroom)
Current roles as self-reported on LinkedIn, retrieved 2026-08-21. See our methodology.
