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Vroom

E-commerce/autoUSA
📉 Public < $1B
Peak $5 BillionToday
~-95%
from peak
  1. 🦄
    Became a unicorn
    2018
  2. 📈
    Peak valuation
    $5 Billion ’20
  3. 💔
    Became a Unitard
    ~2021
  4. 💸
    Last valuation
    ~$250M
Current status
Public sub-$0.3B; exited e-commerce 2024

How it happened

Vroom was an online used-car retailer that aimed to digitize vehicle buying and selling, reaching a ~$5B valuation around its 2020 IPO. Persistent losses, reconditioning and logistics challenges, and rising rates eroded the e-commerce model, and the stock fell sharply. The company exited its core e-commerce business in 2024 and now carries a market cap under $0.3B, down roughly 95%.

Source: 2020 IPO ~$5B