Public (Nasdaq: GPRO); launched a strategic-sale review
Live · GPRO· NasdaqGS
as of 2026-09-17
$1.34▼ 4.29% today
≈ $277 Million market cap · −97.7% from peak
The rise & fall
8 moments · 2002–2026
The key moments, with employee sentiment along the way.
2002
🌱
2002
Founded by Nick Woodman
A surfer's wrist-strap camera becomes the action-camera category.
Wikipedia
Jun 2014
🦄
Jun 2014
IPO at ~$3B — unicorn on arrival
The hottest consumer-hardware listing of its year.
CNBC
Oct 2014
📈
Oct 2014
The peak: stock clears $90$12B
Market value nears $12B months after listing.
Macrotrends
Nov 2016
Nov 2016
Karma drones fall out of the sky
A full recall of the new drone weeks after launch.
The Verge
Jan 2018
Jan 2018
Exits the drone business
Cuts guidance and headcount as DJI runs away with the market.
CNBC
2018
💔
2018
Slips out of the club
A one-product hardware company in a commoditizing category.
Macrotrends
2016–24
💬
From the inside · Glassdoor reviews, 2016–24
Glassdoor reviewers loved the brand and culture but, through the slide, faulted strategy churn — pivots into media and drones — weak promote-from-within leadership under a founder-CEO with tight control, and recurring layoff rounds.
2026
2026
Opens a strategic-sale review
With share lost to DJI and Insta360, the board looks for an exit.
companiesmarketcap
Today
Today
Still in the club — and still trading
Live · GPRO · NasdaqGSas of 2026-09-17
$1.34▼ 4.29% today≈ $277M cap · −97.7% from peak
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
GoPro turned rugged, wearable action cameras into a cultural phenomenon, and its 2014 IPO was a sensation — the stock surged past $90 and its value neared $13B within months.
But it was a one-product hardware company in a fast-commoditizing category: Chinese rivals DJI and Insta360 iterated far more often and built richer ecosystems, crushing GoPro's share from over 75% to under 20%; the stock fell more than 98%, to around $120M by 2026, as it opened a strategic-sale review.
Source: Macrotrends / companiesmarketcap / BigGo (IPO June 2014 ~$3.86B, peaked near $13B in late 2014 above $90/share; ~$124M market cap June 2026; share lost to DJI and Insta360)
