GoPro
- 🦄Became a unicorn2014
- 📈Peak valuation$12 Billion ’14
- 💔Became a Unitard2018
- 💸Last valuation~$133M
How it happened
GoPro turned rugged, wearable action cameras into a cultural phenomenon, and its 2014 IPO was a sensation — the stock surged past $90 and its value neared $13B within months. But it was a one-product hardware company in a fast-commoditizing category: Chinese rivals DJI and Insta360 iterated far more often and built richer ecosystems, crushing GoPro's share from over 75% to under 20%; the stock fell more than 98%, to around $120M by 2026, as it opened a strategic-sale review. Glassdoor reviewers loved the brand and culture but, through the slide, faulted the top for strategy churn (pivots into media and drones), weak promote-from-within leadership under a founder-CEO with tight control, and recurring layoff rounds.
Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.
Source: Macrotrends / companiesmarketcap / BigGo (IPO June 2014 ~$3.86B, peaked near $13B in late 2014 above $90/share; ~$124M market cap June 2026; share lost to DJI and Insta360)
