The key moments, with employee sentiment along the way.
2010
π±
2010
Founded in Tel Aviv
Micha Kaufman and Shai Wininger launch a marketplace where every gig starts at five dollars.
Wikipedia
2020
π¦
2020
Joins the unicorn club
Remote work turns Fiverr into a pandemic winner and the market cap blows past $1B.
Macrotrends
Feb 2021
π
Feb 2021
The peak: $323 a share$11B
The all-time high values the marketplace around $11B.
Macrotrends
2022
2022
The normalization
Freelance demand cools as offices reopen; the stock gives back its pandemic gains.
Macrotrends
2023
2023
AI raises the stakes
Generative AI raises questions about demand for low-cost digital gigs; growth keeps slowing.
CNBC
2025
π
2025
Slips out of the club
Market value falls below $1B β roughly 95% off the peak.
Macrotrends
2025β26
π¬
From the inside Β· Glassdoor reviews, 2025β26
Glassdoor reviews showed how squarely the AI question loomed inside: engineers and product staff worried generative tools could erode the core marketplace, while the 2025β26 layoffs and strategy churn followed an earlier over-hiring spree.
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Fiverr is an Israeli online marketplace where freelancers sell 'gigs' β design, writing, coding, voiceovers β to businesses worldwide. A pandemic-remote-work winner, its stock hit an all-time high of $323 in February 2021, valuing it around $11B.
As freelance demand normalized and generative AI raised questions about low-cost digital gigs, growth slowed and the shares slid for years, and by 2025 its market value had fallen below $1B β roughly 95% off peak.
Source: Macrotrends / companiesmarketcap / stockanalysis ($323.10 ATH Feb 2021, peak market cap ~$11B; fell below $1B in 2025, ~$385-728M by 2025-26)
