Fiverr

How it happened

Fiverr is an Israeli online marketplace where freelancers sell 'gigs' — design, writing, coding, voiceovers — to businesses worldwide. A pandemic-remote-work winner, its stock hit an all-time high of $323 in February 2021, valuing it around $11B. As freelance demand normalized and generative AI raised questions about low-cost digital gigs, growth slowed and the shares slid for years, and by 2025 its market value had fallen below $1B — roughly 95% off peak. Glassdoor reviews from Fiverr's employees describe how existential the AI threat felt inside — engineers and product staff openly worried the technology could erode the core marketplace — amid churning strategy and layoffs in 2025-26 that followed an earlier over-hiring spree.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.