Public (Nasdaq: BYND); reported impairment charges
Live · BYND· NasdaqGS
as of 2026-09-17
$11.70▲ 11.96% today
≈ $201 Million market cap · −98.5% from peak
The rise & fall
7 moments · 2009–2025
The key moments, with employee sentiment along the way.
2009
🌱
2009
Founded in El Segundo
Ethan Brown starts with plant-based chicken strips.
Wikipedia
May 2019
🦄
May 2019
IPO pops 163% — unicorn on day one
The best U.S. market debut since the financial crisis.
CNBC
Jul 2019
📈
Jul 2019
The peak: stock touches $234.90$13.9B
Grocery rollouts and fast-food pilots stack up; market cap nears $13.9B.
Macrotrends
2021–22
2021–22
The hype cools
Growth stalls as trials fade and partnerships fizzle; losses widen.
CNBC
2022–24
💬
From the inside · Glassdoor reviews, 2022–24
Glassdoor reviews from the slide are strikingly consistent: staff praised colleagues and the mission but faulted strategy churn, heavy celebrity-marketing spend, and repeated layoffs.
2023
💔
2023
Slips out of the club
Market cap closes under $1B — a Unitard, four years after the debut.
companiesmarketcap
2025
2025
Impairment quarter
An inventory write-down lands and the annual report is delayed.
SEC filing
Today
Today
Still in the club — and still trading
Live · BYND · NasdaqGSas of 2026-09-17
$11.70▲ 11.96% today≈ $201M cap · −98.5% from peak
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
Beyond Meat makes plant-based burgers, sausages and ground 'meat' meant to mimic animal protein, and its May 2019 IPO was one of the most explosive debuts in years, its market value rocketing to about $13.85B that July.
As the plant-based hype faded, growth stalled and losses mounted, the stock fell roughly 97%; by 2026 the company was worth around $0.4B, weighed down by shrinking sales, heavy debt and an inventory-impairment charge.
Source: CNBC / Macrotrends / companiesmarketcap (peak market cap ~$13.85B July 2019, $234.90 ATH; ~$0.4B market cap by 2026; Q3 2025 material impairment, delayed annual report)
