Made.com

E-commerce / furnitureUK

New to Unitard

💀 Dead / Bankrupt

Peak $1.05 BillionToday

~-100%

from peak

🦄
Became a unicorn
2021
📈
Peak valuation
$1.05 Billion ’21
💔
Became a Unitard
Nov 2022
💸
Last valuation
Wiped out

Capital raised

$270M

Total raised

$58.2K/day

Raised per day

Total raised averaged per day over approximately 12.7 years from founding to bankruptcy or shutdown. This is not measured cash burn. Methodology

Funding: Wikipedia / CNBC / TechCrunch

Current status

Entered administration Nov 2022; brand, domains and IP sold to Next for £3.4M.

The rise & fall

6 moments · 2010–2022

The key moments, with employee sentiment along the way.

Mar 2010

Founded in London

Ning Li and Brent Hoberman connect shoppers directly with furniture designers and manufacturers — no warehouses, no middlemen.

Wikipedia

Jun 2021

The peak: a £775M London float$1.05B

Eleven years of direct-from-designer sofas culminate in an LSE debut worth about $1.05B.

TechCrunch

2021–22

From the inside · Glassdoor reviews, 2021–22

Glassdoor reviews traced the drift from inside: a stark London-versus-Ipswich divide, with call-centre staff recounting a revolving door of agents and unreachable bonus targets — and, when the cuts came, exit packages reviewers felt were badly handled.

2022

Freight bills up, sofa orders down

Surging shipping costs, inflation and collapsing demand for big-ticket items gut the business in one of the UK's fastest corporate unwinds.

New Statesman

Nov 2022

Administration — joins the Unitard Club 💔

Seventeen months after the float, Made.com calls in administrators and shareholders are wiped out.

TechCrunch

Nov 2022

Next buys the name for £3.4M

The brand, domains and IP fetch about 0.4% of the float valuation; roughly $270M of venture money is gone.

Irish Times

$1.05Bof peak value erased · 13 years

💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.

How it happened

Made.com was a London-based online furniture retailer that connected shoppers directly with designers and manufacturers, cutting out warehousing. It floated in London in June 2021 at about £775M (~$1B); surging freight costs, inflation and collapsing demand for big-ticket items then gutted it in one of the UK's fastest corporate unwinds. It entered administration in November 2022, and Next bought only its brand and IP for £3.4M — wiping out shareholders.

Source: TechCrunch / Irish Times / New Statesman (£775M / ~$1.05B LSE IPO June 2021; administration Nov 2022; brand + IP sold to Next for £3.4M)

Where they went

Nicola Thompson
CEO (2022, at administration)
Chief Executive Officer at TentBox
LinkedIn ↗
Ning Li
co-founder & CEO (the idea came from a £3,000 sofa his friend's factory was paid £250 to make)
Founder at Typology
LinkedIn ↗
Brent Hoberman
co-founder & chairman (had already co-founded lastminute.com)
Co-Founder and Executive Chair at Founders Forum
LinkedIn ↗
Julien Callède
co-founder & COO
Co-Founder & Chairman at Eclo Beauty
LinkedIn ↗
Chloe Macintosh
co-founder & creative director (stepped down in 2015)
Founder and CEO at Kama
LinkedIn ↗

Current roles as self-reported on LinkedIn, retrieved 2026-08-21. See our methodology.

Disclosed investors (13)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round · Crunchbase ↗ · 2026-10-13 · Methodology · Leaderboard