The key moments, with employee sentiment along the way.
2021
π±
2021
Founded to deliver groceries in 15 minutes
Ralf Wenzel β the founder of foodpanda β launches dark-store instant delivery at the height of the q-commerce gold rush.
TechCrunch
Dec 2021
π
Dec 2021
The peak: a $1.2B valuation in year one$1.2B
A funding round makes the months-old company a unicorn at the very top of the ten-minute-delivery frenzy.
TechCrunch
2022β23
2022β23
The great retreat
As ten-minute economics unravel, JOKR exits the US, Europe, Colombia and Chile to concentrate on Brazil under the Daki brand.
TechCrunch
2022β23
π¬
From the inside Β· Glassdoor reviews, 2022β23
Reviews from the retreat years read surprisingly warm: ex-staff praised their teams even while describing the market withdrawals, constantly shifting plans and general disorganization β and several former employees concluded on their own that instant delivery simply never penciled out.
Sep 2023
π
Sep 2023
Slips out of the club β the $800M down-round
New money values the Brazil-focused Daki at $800M, a third below peak and back under the unicorn line.
Bloomberg
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
JOKR launched as an ultra-fast grocery delivery service and hit a $1.2B valuation in December 2021. As ten-minute-delivery economics unraveled, it exited the US, Europe, Colombia and Chile to focus on Brazil under the Daki brand, and a September 2023 down-round cut its valuation to $800M β back below unicorn status.
Glassdoor reviews from the retreat years read surprisingly warm: ex-staff praised their teams even while describing the market withdrawals, constantly shifting plans and general disorganization β and several former employees concluded on their own that instant delivery simply never penciled out.
Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor β. See our methodology.
Source: Exited US/Europe; rebranded Daki in Brazil
Founder
Ralf Wenzel
Founder & CEO
Still there β Chairperson of the Board Β· LinkedIn β
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
