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JOKR / Daki

Q-commerce / grocery deliveryBrazil
New to Unitard
βœ‚οΈ Markdown
PeakΒ $1.2 BillionToday
~-33%
from peak
  1. πŸ¦„
    Became a unicorn
    2021
  2. πŸ“ˆ
    Peak valuation
    $1.2 Billion ’21
  3. πŸ’”
    Became a Unitard
    Sep 2023
  4. πŸ’Έ
    Last valuation
    ~$804M
Current status
Down-round to $800M (Sept 2023); Brazil-focused

The rise & fall

6 moments Β· 2021–2023

The key moments, with employee sentiment along the way.

2021
Founded to deliver groceries in 15 minutes
Ralf Wenzel β€” the founder of foodpanda β€” launches dark-store instant delivery at the height of the q-commerce gold rush.
TechCrunch
Dec 2021
The peak: a $1.2B valuation in year one$1.2B
A funding round makes the months-old company a unicorn at the very top of the ten-minute-delivery frenzy.
TechCrunch
2022–23
The great retreat
As ten-minute economics unravel, JOKR exits the US, Europe, Colombia and Chile to concentrate on Brazil under the Daki brand.
TechCrunch
From the inside Β· Glassdoor reviews, 2022–23
Reviews from the retreat years read surprisingly warm: ex-staff praised their teams even while describing the market withdrawals, constantly shifting plans and general disorganization β€” and several former employees concluded on their own that instant delivery simply never penciled out.
Sep 2023
Slips out of the club β€” the $800M down-round
New money values the Brazil-focused Daki at $800M, a third below peak and back under the unicorn line.
Bloomberg

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

JOKR launched as an ultra-fast grocery delivery service and hit a $1.2B valuation in December 2021. As ten-minute-delivery economics unraveled, it exited the US, Europe, Colombia and Chile to focus on Brazil under the Daki brand, and a September 2023 down-round cut its valuation to $800M β€” back below unicorn status.

Glassdoor reviews from the retreat years read surprisingly warm: ex-staff praised their teams even while describing the market withdrawals, constantly shifting plans and general disorganization β€” and several former employees concluded on their own that instant delivery simply never penciled out.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—. See our methodology.

Source: Exited US/Europe; rebranded Daki in Brazil

Founder

  • Ralf Wenzel
    Founder & CEO
    Still there β€” Chairperson of the BoardLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

Disclosed investors (18)

Historical funding participation; lists may be incomplete and do not establish current ownership or investor losses.

* Lead in a funding round Β· Crunchbase β†— Β· 2026-10-13 Β· Methodology Β· Leaderboard

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