8x8

SaaS / cloud communicationsUSA
New to Unitard
πŸ“‰ Public < $1B
PeakΒ $4.5 BillionToday
βˆ’94%
from peak
  1. πŸ¦„
    Became a unicorn
    2018
  2. πŸ“ˆ
    Peak valuation
    $4.5 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$261M
Current status
Public (Nasdaq: EGHT)
Live Β· EGHTΒ· NasdaqGS
as of 2026-09-17
$1.81β–Ό 0.55% today
β‰ˆΒ $261 Million market cap Β· βˆ’94.2% from peak

The rise & fall

7 moments Β· 1987–2025

The key moments, with employee sentiment along the way.

1987
Founded in Silicon Valley
Starts life as a video-compression chip company; internet calling comes much later.
Wikipedia
2018
Joins the unicorn club
The move upmarket into unified communications and cloud contact centers carries the market cap past $1B.
Macrotrends
Jan 2021
The peak: the remote-work trade tops out$4.5B
The stock touches an all-time high near $39 as pandemic-era demand for cloud calling peaks β€” a ~$4.5B company.
Macrotrends
2021–23
The boom unwinds
Demand normalizes while Zoom, Microsoft Teams and RingCentral squeeze from every side β€” with meaningful debt and thin margins in the background.
stockanalysis
2022
Slips out of the club
The slide is nearly continuous; the market cap eventually settles around $240M, roughly 95% below the peak.
Macrotrends
From the inside Β· Glassdoor reviews, 2022–25
Glassdoor reviews described the grind from inside: employees counted repeated layoff rounds, watched engineering and support work shift to lower-cost sites in Romania, India and the Philippines, and traced heavy executive turnover around a product they felt had fallen behind rivals.
Today
Still in the club β€” and still trading
Live Β· EGHT Β· NasdaqGSas of 2026-09-17
$1.81β–Ό 0.55% todayβ‰ˆ $261M cap Β· βˆ’94.2% from peak

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

8x8 is a cloud-communications provider, offering unified communications and contact-center software to businesses. A pandemic-era beneficiary of the shift to remote work, its stock peaked in early 2021 with a market value around $4.5B.

As demand normalized and it faced fierce competition from Zoom, Microsoft Teams and RingCentral β€” while carrying meaningful debt and thin margins β€” the stock slid almost continuously to around $240M, roughly 95% below its peak.

Source: Macrotrends / stockanalysis ($38-39 ATH Jan 2021, peak market cap ~$4.5B; ~$240M market cap May 2026; pandemic-era cloud-comms boom unwound)

Who ran it

  • Samuel Wilson
    CEO since 2023 (current); Dave Sipes was CEO during the 2021 peak
    Still there β€” Chief Executive OfficerLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.

More from the club

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