a.k.a. Brands

E-commerce / fashionUSA
πŸ“‰ Public < $1B
PeakΒ $1.4 BillionToday
βˆ’92%
from peak
  1. πŸ¦„
    Became a unicorn
    2021
  2. πŸ“ˆ
    Peak valuation
    $1.4 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$116M
Current status
Public (NYSE: AKA); market cap ~$90M, down ~91% from its 2021 IPO.
Live Β· AKAΒ· NYSE
as of 2026-06-29
$10.75β–² 16.22% today
β‰ˆΒ $116 Million market cap Β· βˆ’91.7% from peak

How it happened

a.k.a. Brands is a roll-up of digitally native fashion labels β€” including Princess Polly, Petal & Pup, Culture Kings and mnml β€” that sells trend-driven clothing to young shoppers online. It went public on the NYSE in September 2021 with a market value around $1.3-1.4B, riding investor enthusiasm for DTC e-commerce. The debut disappointed and conditions worsened: growth slowed, marketing-driven margins compressed and the stock fell about 91%, leaving the company worth under $100M β€” well below $1B.

Source: stockanalysis / FashionNetwork / Crunchbase (~$1.3-1.4B market cap at Sept 2021 IPO; ~$93M market cap by June 2026, -91%)

More from the club

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