a.k.a. Brands
E-commerce / fashionUSA
New to Unitard
π Public < $1B
PeakΒ $1.4 BillionToday
β92%
from peak
- π¦Became a unicorn2021
- πPeak valuation$1.4 Billion β21
- πBecame a Unitard2022
- πΈLast valuation~$115M
Current status
Public (NYSE: AKA)
Live Β· AKAΒ· NYSE
as of 2026-09-17
$10.42βΌ 4.58% today
βΒ $115 Million market cap Β· β91.8% from peak
The rise & fall
6 moments Β· 2018β2026The key moments.
2018
2018
Founded as a DTC roll-up
A Summit Partners-backed vehicle starts collecting digitally native fashion labels aimed at young online shoppers.
Crunchbase
Sep 2021
Sep 2021
The peak: a ~$1.4B NYSE debut$1.4B
It lists in September 2021 on peak DTC enthusiasm β and the debut disappoints from the first trade.
FashionNetwork
2022
2022
The DTC unwind
Growth slows and marketing-heavy margins compress as pandemic-era e-commerce demand normalizes.
FashionNetwork
2022
2022
Slips out of the club
The stock's slide takes the roll-up far below a $1B market cap.
stockanalysis.com
Jun 2026
Jun 2026
Worth about $90M β down ~91%
Under $100M of market value remains from the $1.4B debut.
stockanalysis.com
Today
Today
Still in the club β and still trading
Live Β· AKA Β· NYSEas of 2026-09-17
$10.42βΌ 4.58% todayβ $115M cap Β· β91.8% from peak
How it happened
a.k.a. Brands is a roll-up of digitally native fashion labels β including Princess Polly, Petal & Pup, Culture Kings and mnml β that sells trend-driven clothing to young shoppers online. It went public on the NYSE in September 2021 with a market value around $1.3-1.4B, riding investor enthusiasm for DTC e-commerce.
The debut disappointed and conditions worsened: growth slowed, marketing-driven margins compressed and the stock fell about 91%, leaving the company worth under $100M β well below $1B.
Source: stockanalysis / FashionNetwork / Crunchbase (~$1.3-1.4B market cap at Sept 2021 IPO; ~$93M market cap by June 2026, -91%)
Who ran it
- Jill RamseyCEO 2020-2023 who led the 2021 IPO (peak); succeeded by Ciaran Long
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
