Cardlytics
- 🦄Became a unicorn2020
- 📈Peak valuation$5 Billion ’21
- 💔Became a Unitard2022
- 💸Last valuation~$27.9M
How it happened
Cardlytics runs a purchase-intelligence advertising platform built into banks' online and mobile apps, showing shoppers cash-back offers based on their spending. After its 2018 IPO the stock soared, peaking around $5B in early 2021 as investors bet on its bank-data moat. Growth then stalled, and Glassdoor reviews tracked the long slide from inside: rolling layoff rounds — one stretch cut over a third of staff in months, by an employee's count — the India office closed outright in 2022, acquisitions insiders blamed for heavy write-offs, and a revolving door of three CEOs in a few years. The stock fell roughly 99%, leaving the company worth around $40M.
Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗. See our methodology.
Source: Macrotrends / companiesmarketcap / stockanalysis ($157.18 ATH Feb 2021, peak market cap ~$5B; ~$42M market cap by 2025-2026; falling revenue and cash burn)
