βΒ $22.9 Million market cap Β· β99.5% from peak
The rise & fall
7 moments Β· 2008β2024
The key moments, with employee sentiment along the way.
2008
π±
2008
Founded in Atlanta
Two Capital One alums build ad tech that lives inside banks' cash-back offers.
TechCrunch
2020
π¦
2020
Joins the unicorn club
Cash-back offers meet pandemic e-commerce and the market cap crosses $1B.
Macrotrends
Feb 2021
π
Feb 2021
The peak: $157 a share$5B
An all-time high of $157.18 values the bank-data ad platform around $5B.
Macrotrends
2022
2022
Growth stalls, cash burns
Ad budgets tighten and revenue growth fades while the losses continue.
SEC filing
2022
π
2022
Slips out of the club
The stock gives back its pandemic run and keeps falling.
Macrotrends
2022β24
π¬
From the inside Β· Glassdoor reviews, 2022β24
Glassdoor reviews tracked the long slide from inside: employees described rolling layoff rounds, the India office closing in 2022, acquisitions they blamed for heavy write-offs, and a revolving door of chief executives.
Today
Today
Still in the club β and still trading
Live Β· CDLX Β· NasdaqGMas of 2026-09-17
$3.89βΌ 5.81% todayβ $22.9M cap Β· β99.5% from peak
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Cardlytics runs a purchase-intelligence advertising platform built into banks' online and mobile apps, showing shoppers cash-back offers based on their spending. After its 2018 IPO the stock soared, peaking around $5B in early 2021 as investors bet on its bank-data moat. The stock fell roughly 99%, leaving the company worth around $40M.
Source: Macrotrends / companiesmarketcap / stockanalysis ($157.18 ATH Feb 2021, peak market cap ~$5B; ~$42M market cap by 2025-2026; falling revenue and cash burn)
Founders & leadership
Amit Gupta
CEO
Still there β Chief Executive Officer Β· LinkedIn β
Scott Grimes
co-founder & CEO (ex-Capital One)
Now Fintech Founder at Carbon Money Β· LinkedIn β
Lynne Laube
co-founder & COO, later CEO (ex-Capital One)
Now Operating Partner at TTV Capital Β· LinkedIn β
Current roles as self-reported on LinkedIn, retrieved 2026-08-20. See our methodology.
