ON24
SaaS / webinars & virtual eventsUSA
New to Unitard
📉 Public < $1B
Peak $2.22 BillionRecorded estimate
~-89%
from peak
- 🦄Became a unicorn2021
- 📈Peak valuation$2.22 Billion ’21
- 💔Became a Unitard2022
- 💸Last valuation estimate~$244M
Current status
Public (NYSE: ONTF)
The rise & fall
6 moments · 1998–2024The key moments, with employee sentiment along the way.
1998
1998
Founded in the dot-com era
Starts as an online video news venture; the B2B webinar gold mine comes two decades later.
Wikipedia
Feb 2021
Feb 2021
The peak: a $2.2B pandemic IPO$2.22B
Lists on the NYSE while every conference on Earth is a webinar.
IPOScoop
2022
2022
The world reopens
In-person events come back and tech giants bundle rival video tools; growth stalls, then reverses.
Macrotrends
2022
2022
Slips out of the club
The pandemic premium evaporates within a year of the IPO.
Macrotrends
2023–25
2023–25
The long fade
Revenue grinds lower; the stock settles around $0.3B, down about 89% from the debut.
stockanalysis
2022–24
From the inside · Glassdoor reviews, 2022–24
Employee reviews traced the comedown from inside: quotas still calibrated to Covid-era growth long after the boom faded, layoff rounds arriving so regularly for roughly two years that staff joked they could predict the next one, and raises frozen while thinned teams absorbed the departed workers' load.
💬 entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor ↗; dated facts carry their source.
How it happened
ON24 sells software for webinars, virtual events and digital engagement, and was a pandemic-era winner as conferences moved online, going public in February 2021 at a market value around $2.2B.
When in-person events returned and tech giants bundled rival video tools, demand eroded, growth stalled and the stock fell about 89%, leaving ON24 worth only a few hundred million dollars.
Source: stockanalysis / Macrotrends / IPOScoop (~$2.2B market cap at Feb 2021 IPO; ~$0.3B by 2025-2026, -89%; return to in-person events and competition eroded growth)
