SimilarWeb
Data/SaaSIsrael
New to Unitard
π Public < $1B
PeakΒ $1.6 BillionToday
β53%
from peak
- π¦Became a unicorn2020
- πPeak valuation$1.6 Billion β21
- πBecame a Unitard2022
- πΈLast valuation~$748M
Current status
Public (SMWB)
Live Β· SMWBΒ· NYSE
as of 2026-09-21
$8.48βΌ 1.51% today
βΒ $748 Million market cap Β· β53.2% from peak
The rise & fall
6 moments Β· 2007β2024The key moments, with employee sentiment along the way.
2007
2007
Founded in Tel Aviv
Or Offer starts measuring the web's traffic from the outside.
Wikipedia
2020
2020
Joins the unicorn club
Late-stage funding lifts the digital-intelligence firm past $1B as pandemic-era companies scramble for traffic data.
TechCrunch
May 2021
May 2021
The peak: a $1.6B NYSE debut$1.6B
Lists as SMWB in May 2021, near the very top of the SaaS market.
Reuters
2022
2022
Slips out of the club
Market cap drops under $1B within a year of listing; by 2026 it trades near $0.25B, down ~84% from peak.
stockanalysis.com
2022β24
From the inside Β· Glassdoor reviews, 2022β24
Glassdoor reviews from the slide described the pandemic-era hiring spree reversing hard once 2022 growth targets fell short: employees counted roughly three rounds of layoffs, alongside frozen pay and a return-to-office mandate that many said sapped morale and drove turnover while the stock stayed depressed.
Today
Today
Still in the club β and still trading
Live Β· SMWB Β· NYSEas of 2026-09-21
$8.48βΌ 1.51% todayβ $748M cap Β· β53.2% from peak
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
SimilarWeb is an Israeli digital-intelligence company providing web traffic and market analytics. It reached unicorn status around 2020 and IPO'd on the NYSE in May 2021 at roughly a $1.6B valuation.
Its shares slid sharply amid the broader tech selloff, its market cap fell below $1B during 2022, and it traded near ~$0.25B by 2026, down ~84% from peak.
Source: stockanalysis.com May 2026
Founders
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
