βΒ $388 Million market cap Β· β96.1% from peak
The rise & fall
7 moments Β· 2011β2024
The key moments, with employee sentiment along the way.
2011
π±
2011
Founded
Katrina Lake ships the first algorithm-plus-stylist 'fixes' β boxes of clothing curated for each subscriber.
Wikipedia
Nov 2017
π¦
Nov 2017
IPO makes it a unicorn
Prices at $15, below the range but comfortably above $1B.
CNBC
Jan 2021
π
Jan 2021
The peak: ~$10B pandemic darling$10B
The stock touches an all-time high of $106.41 as lockdown shoppers embrace the box.
Macrotrends
2022
π
2022
Slips out of the club
Shoppers go back to stores, active clients shrink, and the market cap falls below $1B.
Macrotrends
2022β23
2022β23
Clients leave, layoffs land
Shrinking client counts and widening losses bring successive workforce cuts.
CNBC
2022β24
π¬
From the inside Β· Glassdoor reviews, 2022β24
Glassdoor reviews told the stylists' side: employees described styling from inventory they called stale, full-time roles converted to part-time by mass email in 2024, and a growing sense the algorithm was absorbing the styling itself.
Today
Today
Still in the club β and still trading
Live Β· SFIX Β· NasdaqGSas of 2026-09-17
$2.91β² 2.11% todayβ $388M cap Β· β96.1% from peak
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Stitch Fix pioneered algorithm-plus-stylist 'fixes' β boxes of clothing curated for each subscriber β and was a Wall Street darling during the pandemic, its market value peaking around $10B in early 2021.
As shoppers returned to stores, clients shrank, losses grew and a costly Freestyle marketplace pivot stumbled; the stock fell about 93%, leaving it worth roughly $0.7B by late 2025.
Source: Macrotrends / companiesmarketcap ($106.41 ATH Jan 2021, peak market cap ~$10B; ~$0.7B market cap by Dec 2025)
Founder
Katrina Lake
Founder & CEO (2011-2021; interim 2023)
Still there β Founder, CEO --> Executive Chairperson Β· LinkedIn β
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
