Westwing

E-commerce / home & livingGermany
πŸ“‰ Public < $1B
PeakΒ $3 BillionToday
~-91%
from peak
  1. πŸ¦„
    Became a unicorn
    2020
  2. πŸ“ˆ
    Peak valuation
    $3 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$270M
Current status
Public (Xetra: WEW); market cap ~$0.25B, down ~90%+ from its 2021 peak.

How it happened

Westwing is a Munich-based online retailer of home and living products that sells through curated daily campaigns and a growing private-label range. It rode the pandemic home-furnishing boom to an all-time high in May 2021, valuing it around €2.7B. As lockdown demand reversed and consumers pulled back on big-ticket home spending, sales and margins shrank; the stock collapsed more than 90%, leaving Westwing worth around €200-250M β€” a fraction of its peak. Through the downturn, Glassdoor reviews from Munich staff described layoff rounds arriving roughly twice a year after the company over-hired during the boom, alongside constant strategy shifts and reorganizations; tech reviewers tied a later wave to a rushed SaaS-platform migration under new leadership.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—. See our methodology.

Source: companiesmarketcap / Dealroom / EU-Startups (Oct 2018 Frankfurt IPO; ATH €65.23 May 2021, peak market cap ~€2.7B; ~€160-225M / ~$0.25B by 2025-26)

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