The key moments, with employee sentiment along the way.
2011
π±
2011
Founded in Munich
A shoppable home-and-living magazine: curated daily campaigns, later a growing private-label range.
Wikipedia
2020
π¦
2020
The lockdown boom makes it a unicorn
Stuck at home, Europe redecorates; Westwing's market value clears $1B.
Dealroom
May 2021
π
May 2021
The peak: β¬65.23 at the top of the boom$3B
The stock hits its all-time high, valuing the company around β¬2.7B.
companiesmarketcap
2021β22
2021β22
Lockdown demand reverses
Consumers pull back on big-ticket home spending; sales and margins shrink.
EU-Startups
2022
π
2022
Slips out of the club
The stock gives back more than 90% from the top; a fraction of the boom-era value remains.
companiesmarketcap
2022β24
π¬
From the inside Β· Glassdoor reviews, 2022β24
Glassdoor reviews from Munich staff described the comedown: layoff rounds arriving roughly twice a year after boom-era over-hiring, constant strategy shifts and reorganizations, and β per tech reviewers β a later wave tied to a rushed SaaS-platform migration under new leadership.
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
Westwing is a Munich-based online retailer of home and living products that sells through curated daily campaigns and a growing private-label range. It rode the pandemic home-furnishing boom to an all-time high in May 2021, valuing it around β¬2.7B.
As lockdown demand reversed and consumers pulled back on big-ticket home spending, sales and margins shrank; the stock collapsed more than 90%, leaving Westwing worth around β¬200-250M β a fraction of its peak.
Source: companiesmarketcap / Dealroom / EU-Startups (Oct 2018 Frankfurt IPO; ATH β¬65.23 May 2021, peak market cap ~β¬2.7B; ~β¬160-225M / ~$0.25B by 2025-26)
Founders & leadership
Andreas Hoerning
CEO (since July 2022)
Still there β Chief Executive Officer Β· LinkedIn β
