BigCommerce

E-commerce SaaSUSA
πŸ“‰ Public < $1B
PeakΒ $6.75 BillionToday
~-97%
from peak
  1. πŸ¦„
    Became a unicorn
    2018
  2. πŸ“ˆ
    Peak valuation
    $6.75 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation
    ~$203M
Current status
Public (rebranded Commerce.com, Nasdaq: CMRC); market cap ~$0.2B, down ~97% from its 2020-21 peak.

How it happened

BigCommerce is a SaaS platform that lets merchants build and run online stores. It turned down a $1.5B acquisition offer from Intuit and went public in August 2020, shares nearly quadrupling on day one to value the company around $6.75B. As e-commerce growth normalized and Shopify's dominance hardened, losses persisted and the stock fell roughly 97%, leaving the company β€” since rebranded Commerce.com β€” worth a couple hundred million dollars. Employee reviews log the long grind: layoff rounds of roughly 10% a year for three straight years, some announced by email or timed just before Christmas, alongside strategy flips every few months and a 401(k) match that only arrived in 2025.

Employee accounts paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—. See our methodology.

Source: Built In / CNBC / stockanalysis ($24 IPO Aug 2020, closed ~$75 valuing it ~$6.75B, peaked $93.99; ~$226M market cap by 2026; rebranded Commerce.com)

More from the club

Same sector Β· E-commerce SaaS
Same fate Β· market collapse
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