THG (The Hut Group)

E-commerce / consumer techUK
New to Unitard
πŸ“‰ Public < $1B
PeakΒ $7 BillionRecorded estimate
~-89%
from peak
  1. πŸ¦„
    Became a unicorn
    2020
  2. πŸ“ˆ
    Peak valuation
    $7 Billion ’21
  3. πŸ’”
    Became a Unitard
    2022
  4. πŸ’Έ
    Last valuation estimate
    ~$770M
Current status
Public (LSE: THG); demerged units and restructured

The rise & fall

7 moments Β· 2004–2025

The key moments, with employee sentiment along the way.

2004
Founded in Manchester
Matthew Moulding and John Gallagher start out selling CDs online; Myprotein and Lookfantastic come later.
Wikipedia
Sep 2020
Joins the club at IPO
Lists in London at 500p β€” around Β£5.4B β€” one of the LSE's biggest tech floats in years.
Motley Fool
2021
The peak: 845p$7B
The stock touches its all-time high β€” a valuation around $7B β€” on the promise that Ingenuity deserves a tech multiple.
Motley Fool
Oct 2021
A capital-markets day backfires
A presentation meant to defend the Ingenuity story instead craters the stock about 35% in a day; governance worries mount.
Reuters
2022
Slips out of the club
Investors sour on governance and doubt the tech multiple; the shares end up more than 90% below the top.
companiesmarketcap
From the inside Β· Glassdoor reviews, 2022–26
Glassdoor reviews from after the crash described a leaner, higher-churn workplace: repeated redundancy rounds, unfilled roles piling work onto those who stayed, and UK tech jobs re-sourced to a new India office by 2025-26.
2024–25
Ingenuity demerged
THG spins off its technology platform and restructures around beauty and nutrition.
Reuters

πŸ’¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β†—; dated facts carry their source.

How it happened

THG, formerly The Hut Group, is a British e-commerce group spanning beauty (Lookfantastic), nutrition (Myprotein) and a technology platform, Ingenuity, it pitched to justify a tech valuation. Its September 2020 London IPO valued it around Β£5.4B, but investors soured on governance concerns and doubts that Ingenuity deserved a tech multiple.

The shares crashed more than 90%; THG demerged Ingenuity and restructured, leaving its market value around $0.76B β€” one of London's most painful recent de-ratings.

Source: Motley Fool / Morningstar / companiesmarketcap (500p IPO Sept 2020 at ~Β£5.4B, ATH 845p; -90%+; ~$0.76B market cap by 2026; demerged Ingenuity, restructured)

Founder

  • Matthew Moulding
    Founder & CEO
    Still there β€” Founder & CEOLinkedIn β†—

Current roles as self-reported on LinkedIn, retrieved 2026-08-21. See our methodology.

More from the club

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