The key moments, with employee sentiment along the way.
1997
π±
1997
Founded as eHealthInsurance
One of the first places Americans could buy health coverage online.
Wikipedia
2019
π¦
2019
Crosses $1B on the Medicare pivot
A hard pivot into Medicare Advantage and Supplement plans, with booming Medicare-marketing economics behind it.
Macrotrends
Feb 2020
π
Feb 2020
The peak: $152 a share, ~$3B$3B
The stock hits an all-time high of $152.19 as the Medicare machine hums.
Macrotrends
2020
2020
A short-seller takes aim
Muddy Waters goes public with a short case that the Medicare unit's persistency assumptions are far too rosy.
Reuters
2021
2021
The Medicare math stops working
Commission and policy-persistency assumptions prove far too optimistic; restated metrics, retention problems and regulatory scrutiny gut earnings.
stockanalysis
2021
π
2021
Slips out of the club
Two years a unicorn; the slide takes it back under $1B.
Macrotrends
2021β23
π¬
From the inside Β· Glassdoor reviews, 2021β23
Glassdoor reviews from the slide described a seasonal whiplash: big summer hiring ramps ahead of Medicare's annual enrollment window, then deep spring layoffs β with 2022 rounds reviewers said ran to hundreds of jobs β plus frequent leadership turnover, repeatedly reworked commission plans, and heavier workloads on fewer staff.
2026
2026
Worth ~$50M β about 2% of the peak
The pioneering marketplace shrinks to a micro-cap as the Medicare-marketing model unravels.
stockanalysis
π¬ entries paraphrase anonymous, unverified reviews posted publicly on Glassdoor β; dated facts carry their source.
How it happened
eHealth, a pioneering online health-insurance marketplace, pivoted hard into selling Medicare Advantage and Supplement plans, and booming Medicare-marketing economics drove its stock to an all-time high in early 2020, valuing it near $3B.
But commission and policy-persistency assumptions proved far too optimistic; restated metrics, retention problems and regulatory scrutiny gutted earnings, and the stock fell roughly 98% to around $50M.
Source: Macrotrends / companiesmarketcap / stockanalysis (ATH $152.19 Feb 2020, peak market cap ~$3B; ~$50M market cap by June 2026; Medicare-marketing model unraveled)
Who ran it
Derrick Duke
CEO (since Sept 2025; succeeded Fran Soistman)
Still there β Chief Executive Officer Β· LinkedIn β
Current roles as self-reported on LinkedIn, retrieved 2026-08-19. See our methodology.
